LAS VEGAS, US – Through an exclusive partnership in Vietnam, Boomer Holdings will launch Vietnamese instant coffee to the American Market. Vietnamese coffee naturally has nearly twice the caffeine of popular instant coffees with a preferable flavour. Boomer believes it will open up an untapped market of consumer demand with its superior instant coffee stick packages.
Boomer Holdings, Inc. is an innovative Consumer Products Company specializing in a large variety of premium quality wellness and everyday use products under the Boomer brand name
“Vietnamese coffee is booming in Europe, Asia and across the globe however has yet to gain a significant foothold in America.” States CEO Mike Quaid.
“It has typically been difficult for US based retailers to get a consistent, premium quality Vietnamese coffee supplier for the American Market. Boomer Holdings has partnered with just such a supplier. We are certain that once the American consumer tries this new and superior version of instant coffee, the stars will align and they will buck their current coffee and get on the Boomer Coffee train.”
The Company is also launching a full line of instant serve packs including vitamin, workout, libido, sleep, calm, and immune powder mixes. These products will be excellent for e-commerce due to their ease of shipping.
Boomer: An Enhanced Focus on E-Commerce
Now that the Company has an established foothold in traditional brick and mortar retail operations, it will focus on aggressively expanding its ecommerce business.
The Company’s goal is to add over 100 new products in 2021 and to expand our DTC database from over 200,000 to millions.
Many of the Boomer products are designed to create recurring residual revenue.
Boomer Holding’s E-Commerce division has the highest margin in the Company, with many products averaging 80% or above.
The lifetime value of a Boomer customer can often be in the thousands of dollars. The Company currently has online customers that have reordered over twenty times in the last year.
Boomer Holdings is forecasting E-Commerce revenue to grow to $66.4 million for the year ending January 2022.
Updated Fiscal Year Forecast
The Company expects sales to range from $90.50 to $115.5 million dollars in the current fiscal year, with operating profits ranging from $20.3 to $26.6 million dollars with e-commerce being the driving force for this year and the future.
“Boomer Holdings is already growing at a rate that would make many existing companies envious.” Said Mike Quaid. “We look forward to providing our shareholders with tremendous value in 2021 and years into the future”.
