PORTLAND, OR, USA – Boyd’s Coffee, a leading name in the coffee industry with a rich 124-year history, announces a brand refresh aimed at increasing customer engagement and expanding outreach beyond its traditional markets. This refresh is designed to resonate with achievers who value quality coffee without distraction, aligning with its new tagline, “Fuel. Not Fashion.”.
The Boyd’s Coffee portfolio, manufactured and distributed by Farmer Bros. Co. (NASDAQ: FARM), includes a diverse range of classic light, medium and dark blends, single-origin offerings and flavored coffees — each carefully crafted to elevate the coffee experience for convenience stores, casual dining restaurants, hospitality, healthcare facilities and casinos. With a commitment to quality, every cup of Boyd’s Coffee delivers rich flavor and consistency achievers can rely on.
“We are excited to honor our heritage while embracing a digital age filled with modern coffee lovers,” said Farmer Brothers Vice President of Coffee Matthew Swenson. “The Boyd’s Coffee brand refresh will allow us to offer both a nostalgic connection to our origins and innovative solutions meeting the needs of today’s consumers.”
Boyd’s has its origins in Portland, Oregon and the West Coast region of the U.S. This brand refresh will allow Boyd’s Coffee to establish a national presence through coast-to-coast distribution, while maintaining customizable operations.
Essential elements of the brand refresh include:
- Premium offerings: Crafting exceptional blends to meet all customer needs from blends, single origin to flavored coffee.
- Customer-centric focus: Enhancing brand equity through tailored solutions designed to create meaningful connections with consumers.
- Vintage photography: Capturing the essence of Boyd’s rich history while appealing to modern aesthetics.
“The changes we’re implementing are not just in branding, but also encompass a commitment to elevating the customer experience nationwide,” Swenson added. “We believe great coffee can transform everyday moments into extraordinary experiences and our refresh will provide customers with the quality and support they need to thrive.”
Boyd’s Coffee invites partners from across various industries to collaborate and share in the journey of refreshing the coffee landscape, while creating unforgettable moments serving exceptional coffee — one perfect cup at a time.
