For the 11th consecutive year, Dunkin’ Donuts is being honored for providing guests with a superior customer experience.
According to the 2017 Brand Keys Customer Loyalty Engagement Index, Dunkin’ Donuts is once again a top brand for consumer loyalty in the out-of-home coffee category, marking the 11th year in a row that Dunkin’ Donuts has earned this recognition.
Dunkin’ Donuts was also named a #1 brand for customer loyalty in the packaged coffee category for the fifth straight year.
Brand Keys 22nd annual Customer Loyalty Engagement Index, conducted by the New York-based brand engagement and customer loyalty research consultancy, identifies brands that are best able to engage consumers by meeting or exceeding their expectations, which creates loyal customers.
Brand Keys’ Customer Loyalty Engagement Index recognizes the brands that receive the highest loyalty and engagement assessments and surpass competitors for “delighting” customers.
In the coffee restaurant and packaged coffee categories, consumer preferences were based on consistently meeting customer expectations for taste, quality, service and brand value.
According to Chris Fuqua, Senior Vice President of Dunkin’ Donuts Brand Marketing & Global Consumer Insights & Product Innovation, “Dunkin’ Donuts is strategically focused on new and innovative ways to keep our loyal guests energized with our coffee and beverages, quickly and conveniently.
In 2016, this included one of our most important initiatives, the launch of On-the-Go Mobile Ordering, allowing members of our DD Perks Rewards Program to place their order ahead of time and speed past the line in-store to pick up their favorite menu items.
We are proud to once again be recognized by Brand Keys for our commitment to offering exceptional service and earning our customers’ loyalty every day.”
“We congratulate Dunkin’ Donuts for absolutely stellar performance again this year.
This is the 11th year in a row they have anticipated and met customer expectations in the Out-of-Home Coffee category,” said Robert Passikoff, President & Founder of Brand Keys.
“And, it’s the 5th straight year where they ranked #1 in the Packaged Coffee category. Dunkin’ has managed to leverage the values of their brand to create both a literal and virtual connection with their customers.
There aren’t many brands that are able to do that. We raise our coffee mugs to toast Dunkin’s on-going success.”
