BRAZIL – After attracting visitors from more than 58 countries in a successful and 100% digital last year´s edition, the Brazil International Coffee Week returns between November 10th and 12th in a hybrid format, presential or online. Professionals from all over the world will be able to follow the program for free on the website or take part on the event in the state of Minas Gerais to learn how the country, which is the largest producer and exporter of coffee on the planet, deals with the needs of the current market´s dynamics.
Brazil International Coffee Week, save the date
According to the International Coffee Organization, for every three cups of coffee consumed in the world, at least one is from Brazil. The country’s total production is expected to reach 46,9 million bags in 2021, as reported by the Federation of Agriculture and Livestock of the State of Minas Gerais (FAEMG). With this volume and with the eyes of the global market focused on the country, the “Brazil International Coffee Week” is an important piece for updating on topics such as new researches, technologies, economic and legal aspects and consumer behavior.
“This year’s theme is “Retake, Rebound, Reconnect” and symbolizes the need for the coffee chain to be united in this challenging moment, but following the sanitary protocols. Whether in person or online, international visitors will be able to discover new suppliers among local brands and participate in a diversified program, ranging from experiences to business roundtables and lectures on strategic market subjects”, explains Caio Alonso Fontes, Director of Café Editora, one of the organizers.
Sustainability in focus
Among dozens of issues that impact the coffee business directly, the event highlights the Sustainable Coffee Growing Forum. The meeting is one of the most anticipated this year as it brings together panels on how ESG impacts agriculture, new contract models and trends such as coffee coins. The Minas Coffee Origins Summit, will be another attraction this year to address the theme The Movement of Controlled Origins and the Search for Sustainable Differentiation.
About the relevance of presenting the advances in ESG and sustainable policies in the coffee agribusiness, Roberto Simões, president of the Federation of Agriculture and Livestock of the State of Minas Gerais (FAEMG), says: “The rural producer already practices sustainable actions in a daily basis . This strategic agenda, however, seeks to converge innovations, technologies and efficient practices considering environmental, management and social spheres”.
Check out the full schedule: https://semanainternacionaldocafe.com.br
Organize your trip
The Brazil International Coffee Week is open to welcome the global community, but it is necessary to plan the visit according to the Covid-19 protocols adopted by Brazil. The first step recommended by the organization of the event is to verify that there are no boarding restrictions, also the necessary documentation regarding the vaccine. To enter the event, it will be required to present the vaccination card with the first dose at least.
The accreditation must be made on-line. There will be no registration points at the event.
Information: www.semanainternacionaldocafe.com.br
About Brazil International Coffee Week
The International Coffee Week is an initiative of the FAEMG System (Federation of Agriculture and Livestock of the State of Minas Gerais), Café Editora, Sebrae and the Government of Minas Grais, through the Secretary of State for Agriculture, Livestock and Supply of Minas Gerais (Seapa).
Being Held since 2013 in Belo Horizonte, capital of the largest coffee producing state in Brazil, this show focuses on developing the country´s market and the dissemination of the quality of national coffees for the domestic consumers and buyer countries, in addition to enhancing the economic and social result of the sector.
Sponsors
This year’s edition is sponsored by Nestlé and Sistema Ocemg (Master), Sicoob, 3Corações Rituais and Ball Corporation (Specialty), Melitta (Premium), Yara, Mosaic Fertilizantes, QIMA/WQS and Banco do Brasil (Standard).
Brazil International Coffee Week 2021 – In-person and Digital
November 10th to 12th
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