SALT LAKE CITY, USA – BRC (Black Rifle Coffee Company) Inc., a rapidly growing and mission-driven premium coffee company founded to support veterans, active-duty military and first responders and serve a broad customer base by connecting consumers with great coffee and an omnichannel brand experience, today announced that its Board of Directors (the “Board”) has appointed Roland Smith as Executive Chairman, effective immediately.
Mr. Smith assumes the chairmanship from Founder Evan Hafer, who is continuing to serve as Chief Executive Officer and a Board member.
The Board has expanded Mr. Smith’s role so he can work more closely with Mr. Hafer and co-Chief Executive Officer and Board member Tom Davin to capture growing demand for the Company’s products and pursue enhanced value for shareholders, customers and the important stakeholders that Black Rifle Coffee serves.
Mr. Hafer commented: “As we continue to encounter more customer demand and expand across new sales channels, we’re committed to building the best possible team to serve Black Rifle Coffee’s growing community. Roland has been a great partner to our management team since joining the Board.
His experience operating at the highest levels of the consumer-packaged goods, fast casual and retail sectors has positioned us to pursue new paths to expansion and value creation. Additionally, his background as a veteran of our nation’s armed forces has helped him fully understand and support our mission.
By appointing Roland as Executive Chairman, the Board is making it easier for him to work seamlessly with Tom, myself and others on growth initiatives, the build-out of our outposts and B2B channel, and other efforts that support our mission.”
Mr. Smith added: “I’m honored that my fellow directors have entrusted me with the executive chairmanship during this exciting time in Black Rifle Coffee’s history. Additionally, I’m looking forward to working even closer with Evan, Tom and the entire organization to support the Company’s tremendous growth trajectory and important mission.
I see significant opportunities for us to reach more customers through new channels and additional distribution points. Given my experience and relationships across the sector, I’m confident I can help our incredibly talented team realize that potential in the quarters and years to come.”
