MILAN – The Brew Company has joined the UK’s battle against Covid-19 by providing 100,000 units of its innovative brew-in-the-bag Coffeebrewer, Teabrewer and Herbbrewer packs to the Salute the NHS campaign at cost price. The campaign is the largest ever mobilisation of the private sector in support of the NHS frontline.
The concept brews premium organic Columbian coffee, rich organic and natural loose-leaf Chamomile and ImmuneBoost herbal tea – away from home. They will be included in meal packs being delivered to NHS staff at 26 Covid-19 hospitals across the country.
Salute the NHS was established by British businessman Ron Dennis CBE, best known for his former role as a major shareholder, CEO, chairman and founder of The McLaren Technology Group and his daughter Dr Charlotte Hall.
They are determined to deliver one million meals to frontline NHS staff in three months and have already delivered more than 500,000 meal packs with partner Tesco providing all products and ingredients for free. Unilever, the third FTSE 100 listed company involved, is also providing 500,000 personal care packs including Dove, Vaseline, Simple and Radox products.
The Brew Company has solved the problem of how to combine the quality of a pour-over filter coffee and the convenience of instant coffee. It’s unique brew-in-the-bag concept will provide a tasty specialty coffee or a rich tea break for tired NHS workers with freshly brewed, quality hot drinks.
The founder of Salutethenhs.org, Ron Dennis CBE, comments:
“We are delivering food packs where they are needed most – the epicentre of the war effort against Covid-19. We applaud the immense efforts of organisations like The Brew Company who have already put their shoulders behind helping the heroes on our NHS front-line.
“We’re all in this together so I am specifically appealing to the business community and business leaders to get involved by supporting salutethenhs.org. to achieve our ambitious target.”
Ulrik Rasmussen, CEO of The Brew Company, comments:
“I have the greatest admiration for the vision and determination of the Salute the NHS campaign and wanted to help as I have lived and studied in the UK. I believe in the importance of a rich cup of tea or coffee – providing a ‘Zen moment’ during a long and stressful day. I hope our contribution goes a small way to conveying my gratitude to the UK’s incredible NHS workers.”
Salute the NHS key stats:
- 500,000 Boost meals packs delivered to Covid-19 hospitals (since 6 April) comprising 3.5 million food products (all food and ingredients donated by Tesco for free)
- On track to hit one million meal packs in July
- 22,000 personal care packs delivered to frontline staff including Dove, Vaseline, Simple and Radox products (all donated by Unilever for free)
- Working with 40 hospitals across the country
- Packs prepared by Absolute Taste, local Bicester volunteers and ex British Army soldiers supporting the Team Rubicon disaster relief unit
- All deliveries to hospitals and sick NHS staff homes are completed by delivery experts Yodel
- Domestic & General has handled thousands of calls and messages to the campaign taskforce with donations, positive feedback, and generous offers of support from businesses
- Many other brilliant businesses are getting behind the campaign including Fever-Tree drinks and Gu Puds.
Find out more at SaluteTheNHS.org and The Brew Company.
