MIAMI, US – Burger King US has permanently banned 120 artificial ingredients and counting from its food menu nationwide. “We firmly believe that real food doesn’t have to compromise on taste, so there have been no compromises to the authenticity of every crunch, sizzle, and Mmmm our guests expect from their BK favorites,” says the chain in a press release.
“Our journey to real food began years ago as a long-term commitment to remove colors, flavors, and preservatives from artificial sources, wherever possible, from every burger we flame-grill, every chicken we hand-bread, and every BK bite guests crave. Today, we’ve made another step on that journey with a bold new commitment to Have it Your Way® – the REAL way.”
“We know our guests’ expectations are changing, and they want to make choices they can feel good about,” said Ellie Doty, Chief Marketing Officer, Burger King North America. “By banning these 120 ingredients from our food, we’re offering guests an easy choice – delicious food made with quality ingredients. We’re confident that our ongoing commitment to real food will not only provide guests with the food they’re looking for, but also set a standard for the industry overall.”
And with food so real, they had to use real names. Burger King invited celebs to get real with them by having them hand-select food from the Real menu to create meals that are worthy of their real names – Keep It Real Meals.
- The Cornell Haynes Jr Meal aka NELLY – the classic flame-grilled Whopper® topped with cheese, lettuce, tomatoes, onions, mayo & ketchup, small fries and a small Sprite. So hot in here…
- The Larissa Machado Meal aka Anitta – the Impossible™ Whopper with lettuce, tomato, pickles, ketchup and mustard, small fries and a small Sprite. It’s just what I like…
- The Chase Hudson Meal aka LILHUDDY – a hand-breaded Spicy Ch’King™ with cheese, 4 piece mozzarella sticks and a 16oz chocolate shake. That’s my missing piece…
After announcing the national rollout of the Royal Perks program earlier this month, Burger King is taking care of its most loyal guests with a new deal where members can get any of the Keep It Real Meals for $6* by signing up for Royal Perks via the BK® app or https://www.bk.com. And, digital guest experiences don’t end there. Guests can also keep an eye out for a scannable QR code on their Keep It Real Meal box to unlock fun and innovative ways to interact with the brand.
*Keep it Real Meals are available starting 9.12.21 at participating U.S. Burger King® restaurants while supplies last. $6 offer will be available on the BK® App and bk.com. Account registration required. Not valid in AK and HI. Royal Perks terms apply: bk.com/rewards-terms.
