MIAMI, U.S. – Youngevity International, Inc. (Nasdaq: YGYI), a multi-channel lifestyle company operating in three distinct business segments, including a commercial coffee enterprise and its newly acquired commercial hemp enterprise today announced that its wholly-owned subsidiary CLR Roasters is continuing its successful partnership with Major League Baseball’s Miami Marlins: Café La Rica Gourmet Espresso will continue as the Official Cafecito of the Marlins for all 2020 season home games.
Café La Rica will be served on site on March 26 when the Marlins play the Philadelphia Phillies at Marlins Park in their home opener.
“This partnership continues a great, long-standing relationship between the Miami Marlins and one of Miami’s most authentic brands,” said David Oxfeld, Marlins Head of Partnership Development and Strategy. “We know our fans love cafecito time and we’re excited that our friends at Café La Rica will join us in our commitment to deliver a first-class fan experience.”
Café La Rica espresso is a unique blend of the finest coffees, offering a fine aroma, thick crema, and a bold flavor true to the authentic Cuban coffee tradition. Café La Rica, from the inception of its partnership with the Miami Marlins has been one of the faster growing espresso brands. Café La Rica will continue the Co-Branding opportunity with the Miami Marlins which has enhanced Cafe La Rica’s relationship with its retail partners. Café La Rica is available in Publix, Presidente, Fresco Y Más, Sedanos, Wal-Mart, Winn-Dixie and various local independent stores.
Under the renewal, Café La Rica will: provide a branded Café La Rica coffee cart in the main promenade of the ballpark; enjoy messaging on the LED Ribbon Board during the “Official Cafécito Time feature on the Centerfield MarlinsVision Videoboard;” offer 90-second promotional spots on the in-park television network during all regular season home games; enjoy permanent signage of the Café La Rica Brand for 40+ games in right field; and utilize the trademarks of the Marlins on its packaging.
“We are proud to have CLR’s Flagship brand, Café La Rica, standing alongside the prestigious brands of Pepsi and Budweiser which are also available to purchase at all Marlins home games,” said Dave Briskie, President and CFO of Youngevity. He continued, “We expect the continuation of this partnership to help drive the continued growth of our Café La Rica brand throughout 2020.”
Ernesto Aguila, The President of CLR Roasters stated, “This relationship with the Miami Marlins continues to cement Cafe La Rica as the local brand of our South Florida. The Marlins and Café La Rica are congruent in our message of providing loyal service to our community. Miami is the U.S. gateway to Latin America — its young and vibrant population complements CLR Roasters’ and our Café La Rica Brand’s international audience.”
