SAN DIEGO, U.S. — Youngevity International, Inc. (YGYI), a leading omni-direct lifestyle company, announced the planned expansion of its Café La Rica Brand into over 500 retail doors and 125 cafeterias.
The expanded distribution arrangement now includes all Winn Dixie and Bi-Lo stores, as well as 125 Winn Dixie Cafeterias.
The new foot print expands Café La Rica’s retail presence into Georgia, Alabama, Louisiana, Mississippi, and North and South Carolina.
CLR Roaster’s Café La Rica brand has been growing in popularity both in retail and in food service since it became The “Official Cafecito” of Major League Baseball’s Miami Marlins in 2017.
At the Player’s request Café La Rica Espresso replaced Red Bull in the Miami Marlin’s locker room at the start of the 2018 season.
“We are very proud to have our Café La Rica Espresso expand so significantly,” stated Ernesto Aguila, President of CLR, and Founder of the Café La Rica Brand.
“We are quite enthusiastic to see our brand expanding outside of Florida into six additional states.”
Dave Briskie, President and CFO, of YGYI, the parent company that owns CLR Roasters, stated, “We will begin shipping to the new locations over the next several weeks and the roll out of the 125 new food service locations will take place beginning next month and is expected to continue throughout 2019.
This planned expansion of an additional 125 food service locations taking place throughout next year should provide a jump start to 2019 within our highest profit margin sector of our business.”
