NEW YORK CITY, NY, USA – With the average annual coffee consumption in the US estimated at a mind-boggling one hundred and fifty billion cups, the industry is undeniably lucrative. This demand has attracted many players, from thriving multinational brands and small, family-owned & operated cafes to coffee trucks.
All looking to capitalize on the nation’s seemingly-insatiable thirst for the popular beverage, these businesses employ different methods to attract and retain customers.
It is precisely these diversities in marketing, product & service quality, and operations that position some coffee businesses ahead of others. For a gratifying coffee experience in New York, Caffe Aronne is the place to be for many reasons.
Tracing its roots to Italy, espresso’s place of origin, Caffe Aronne decided to do things differently by adopting a unique business approach. The company’s flagship method of delivery, the vintage Piaggio Ape – a highly maneuverable delivery truck – has proven to be game-changing due to its unprecedented convenience.
Designed to nimbly navigate Italy’s narrow streets and alleyways, the truck breaks no sweat crisscrossing New York City to bring Caffe Aronne’s on-demand beverages ever closer to consumers. This delivery system has been a significant enabler of the company’s commitment to reliability, as its employees can deliver coffee fast and conveniently to their customers’ preferred locations.
While noting the impact of Caffe Aronne’s unique delivery system, a company spokesperson said, “Our flagship method of service is our fleet of Piaggio Apes. These eye-catching vintage Vespa trucks are always an eye-catcher! It only adds to the senses when a Piaggio Ape is paired with our all-organic, self-roasted espresso beans. Perfect for outdoor and indoor events, our fleet of Piaggio Apes will set your event or brand apart like no other espresso bar can.”
Besides convenience and reliability, an uncompromising stance on product quality pitches Caffe Aronne favorably against its numerous New York City competitors. Extra care and attention to detail go into every stage of production, from sourcing to serving, to ensure that customers always get nothing but the best. Caffe Aronne exclusively sources organic, ethically-sourced coffee beans of the highest quality standards from trusted farmers and suppliers. Additionally, all other ingredients must pass rigorous quality assurance tests before being qualified for the processing and production stages. The company sources beans from all major producers, such as Brazil, Italy, and France, to satisfy each customer’s unique tastes and preferences.
Sourcing fresh products is not enough if they will be left for prolonged periods in storage before processing and supply. Appreciative of this fact, Caffe Aronne’s employees go to great lengths to minimize the time lapse between sourcing ingredients and serving freshly-brewed coffee. They employ a time-tested, low-volume, high-value production process focusing on small-batch sourcing and processing. Their modest monthly production capacity of twenty pounds of beans ensures that consumers always get the authentic, unredacted espresso essence and aromas they have grown accustomed to.
To complement its mobile retail business, Caffe Aronne provides reliable catering services for all official and unofficial events. Whether hosting indoor or outdoor events, clients requiring this service can count on receiving world-class services from the company’s highly recommended caterers. They offer three catering options – vintage Piaggio Apes, mini bar carts, and custom bottling services – to satisfy each client’s specific requirements. For instance, custom bottling is ideal for mobile events such as on-the-go promotions. According to many first-hand witnesses, one of their popular catering services, the all-organic espresso bar, never fails to impress.
