SEOUL, South Korea – Hallyu Ventures, a joint venture with investors in Singapore and Indonesia, has invested US$13 million in Caffe Bene, the South Korean-based coffee chain that has outlets in 14 countries.
This investment made Hallyu Ventures the second-largest shareholder of Caffe Bene, reports the Korea Times.
“The investment is expected to enable Caffe Bene to enhance its competitive brand power as the top coffee franchise player in Korea,” the company said in a press release on Sunday.
“It will also make it possible to lead in both the local and global market, with Caffe Bene management in Korea focusing on the local market, while the overseas partners expand its global market influence.”
K3 will remain the largest shareholder, with 52 percent. However, Hallyu Ventures plans to make an additional investment within this year to strengthen its position as a strategic investor.
