RIPALIMOSANI, Campobasso, Italy – Caffè Camardo, a family-owned coffee roastery rooted in coffee in mind and heart, where the only thing that truly matters every day is to offer its customers a genuine coffee of excellence created with a unique slow-roasting method.
Caffè Camardo and its new brand identity
The Caffè Camardo company is opening a new chapter in its history with a unique, modern, and digitally suitable brand identity, possessing a strong personality that sets it apart in the highly competitive coffee market. The new brand identity faithfully conveys Camardo’s core values: innovation, expertise, a strong connection to its territory, a constant pursuit of excellence, Italian spirit, and international vocation.
Caffè Camardo: new brand and packaging
Caffè Camardo’s new brand, with its vintage elements and warmer colors, solidifies its historical identity and connection to tradition while maintaining strong recognition through the characteristic oval lines of the company’s brand.
The new tagline, “Caffè d’eccellenza,” narrates the company’s mission and encapsulates the brand promise: to create a true Italian coffee excellence for everyone.
The new packaging design is characterized by original illustrations created exclusively for Camardo, adding personality, energy, and positivity to the packaging.
“We have designed imaginary faces for each product line and each consumer channel, business, and consumer, which have given the packaging charm and beauty. The idea originates from the company’s desire to humanize the products, giving them a strong personality and identity that reflects the values we believe in,” says Antonella Camardo.
The new emblem, “Camardo – Torrefattori in Molise since 1951,” preserves the soul of the company, emphasizing and testifying to the deep attachment to its roots and territory that the Camardo family has consistently maintained over time, while conveying its Italian identity to the world.
“Caffè Camardo is a coffee roastery that has always believed in the true Italian craftsmanship, preserving it throughout the entire production process and transferring it to coffee professionals worldwide,” states Giuseppe Camardo, the company’s owner. “We want the new brand identity to affirm this concept and make all our customers feel part of the Camardo world and our business successes.”
New website
Camardo has also created a new website in line with the new corporate image, bringing together both the institutional site and the online shop into a single platform, offering a personalized navigation experience, one for the business channel and the other for the consumer channel.
Product innovations
New flavors of coffee pods and capsules, fresh options in coffee beans for coffee lovers who prefer to grind at home, larger formats to reduce environmental impact of their packaging, a premium line of organic and Fairtrade-certified coffee, and a capsule collection dedicated to Molise for those who have yet to discover it.
The “Beyond Coffee” line also includes all-new Camardo-branded beverage offerings, such as red ginseng, organic tea and infusions, premium Dutch cocoa hot chocolate, artisanal beer, along with gourmet products like Cuneo pralines, dark and milk chocolate, coffee-flavored sweet bread, and more.
Launch campaign
The new brand image will be launched through offline channels such as industry fairs and events, as well as through digital channels with social media and web campaigns.
About Caffè Camardo
For over 70 years, Camardo, at its facility spanning over 2,000 square meters in the heart of Molise, has been creating high-quality blends for Italy and abroad, serving the HO.RE.CA and Retail sectors. They employ a low-impact, high-technology processing and preservation method. In their dedicated space for education, the Camardo Academy enhances coffee culture through courses for baristas and coffee lovers.
Learn more about Caffè Camardo here.
