Totally white: the new concept of the International marketing campaign of the super-Italian brand Caffè Crème gives a boost of freshness to the canons of the most ancient tradition of roasting and to the rituals of consumption that – in the Bel Paese – have gained a mythical aura.
“With the launch of the new range of Cremì capsules – which completes our high-quality product mix – we would like to give to our Customers and to our International Stakeholders the sense of our history which merges the great experience of my parents with the vision of my generation” – said Mariana Bianco, Plant Operations Manager of Pachi s.r.l. (Caffè Crème) – in the continuous evolution of the universe spreading all around to an extraordinary raw material, our coffee, in its classic versions and in its multiplied potential of blending”.
Caffè Crème, along the years, created a new model in coffee-tasting and in renewing the rites connected to it, without losing the charm of a tradition that feeds the experience of decades of Pasquale Bianco and Chiara Zotti, Director of Sales and CEO of Pachi s.r.l. (Caffè Crème) who affirm together the need to put at the center of their professional activities not only the deep attention to quality standards, but also communication with the final customers, both professional and consumer, all over the world, thanks also to the Halal Certification, achieved in order to ensure to the Islamic Customers the full compliance of the product Coffee Crème
“The new consumptions habits, all over the world, lead us to reconsider with great attention the relationship with the end-consumer and the bartender who – in our business model , well established in Italy – is the key-intermediary in communication with the audience of our final customers.”
From this basis, the campaign “The leading role of barman ” will take place, drawing a true model of training and integrated operative supports that gives back to the retailers the fundamental role that they surely deserve.
A universe of inputs and innovations that you could enjoy with us in Milan from 23rd to 27th October at Host 2015 Hall 13 Stand E12 , enjoying with us the emotional journey that Caffè Crème always gives to its admirers .
