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Friday 22 November 2024
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Caffe Mauro launches Fairtrade Bio Caffe

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Caffè Mauro has always been attentive in observing the best quality standards, offering its consumers an excellent product in line with the corporate ethical vision that sees a real lifestyle in global sustainability.

Only recently Caffè Mauro has launched its organic fair-trade certified 100% Arabica coffee, the result of constant attention to the needs of the most modern consumers. An environmental friendly coffee pack made from 100% recyclable material.

Thanks to the “Organic” and “Fair Trade” certification, the Company enters into this important market segment, that sees two fundamental concepts in respect of people and the environment that have a repercussion on the product.

In fact Fairtrade means more equitable trading conditions and opportunities for producers in developing countries, to invest in their businesses and in their communities for a sustainable future. A market that is becoming increasingly important, although still a niche market.

The organic 100% Arabica blend coffee, sweet and aromatic, is rich in beneficial properties thanks to our traditional method of “slow roasting ” with a roasting time from 15 to 18 minutes, that allows sugars to caramelize without burning, and enhances the unmistakable aroma and taste of a truly good Italian espresso.

Without being subjected to interference from certain hazardous chemicals, our coffee takes on the full state of a 100% natural product, from the earth to the cup: a quality essential for many people, as evidenced by the steady growth of organic coffee consumption, a sign of growing awareness towards the future of the planet and people.

At the Italian trade fairs VENDITALIA in Milan and CIBUS in Parma, the company will officially present to the public this new blend.

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