MODENA – We have already given the news in recent weeks on the partnership between the Molinari Coffee Roasting Company of Modena and Tchibo GmbH, the German coffee based in Hamburg. Now we talk about it with Daniele Boscaro, who of Caffè Molinari is General Manager, member of the board of directors, the person most informed on the story that sees one of the most interesting brands of Made in Italy project itself into an even more international dimension than it was been until now.
Molinari Modena coffee, what exactly happened?
Daniele Boscaro: “The partnership between Caffè Molinari S.p.A and Tchibo GmbH was born to bring Italian coffee to all consumers, even abroad. Caffè Molinari today is a reality that is distributed in 60 countries around the world and will be able to further strengthen this supply thanks to the synergies with Tchibo. While Alberto Molinari retires after 72 years of running the company, Giuseppe Molinari remains a shareholder maintaining a stake and the role of general manager and member of the board of directors.
Giuseppe represents the sixth generation of the company history that continues with him. Giuseppe, I and Tchibo strongly believe in this partnership because Tchibo is also a family business with over 70 years of tradition. Today the governance of Caffè Molinari has been further strengthened with my entry in the role of director and member of the board of directors.
In the past I have already dealt with the beautiful world of coffee, as managing director and chairman of the board of directors for Segafredo Zanetti. We strongly believe in this partnership to bring to our consumers and to those of the future 100% of a made in Italy made in Modena.”
With the new synergies together with Tchibo, internationalization will improve. What are the prospects for exports in the medium to long term?
Daniele Boscaro: “The company has already been involved in exports for many years and is present in over 60 countries. What is interesting about this new synergy is the possibility of a greater presence and further developments. Tchibo represents a partner who can maintain this process in a more structured way. Precisely in the countries where we still have to strengthen ourselves, Tchibo will give us this support.”
What attracted the attention of this large German group to the Modena-based Caffè Molinari with 200 years of family behind it?
Daniele Boscaro: “Caffè Molinari has a century-old history of a family of entrepreneurs who have reached the sixth generation. Tchibo has a family history of over 70 years: this is therefore the common denominator that has led historic brands as deeply rooted as Caffè Molinari to develop a natural synergy between two companies driven by similar values and trust. ”
What will this acquisition mean for Caffè Molinari with Engineer Molinari as general manager and member of the board of directors and you as CEO?
“The goal is to be a stronger and stronger team oriented towards important development in the coming years.”
The increase in raw materials, complicated and very expensive logistics: how are you managing this critical phase? Do you think this is temporary?
“In our world, the cost of raw materials is fundamental for the management of Pnl. The situation is not simple: compared to other important increases that have occurred in the past, and I am thinking of the last significant one in 2011 which caused a break in the market, this situation is still different. There is not only a very high impact on the income statement of raw materials, but there is an increase in transport, electricity and gas: it is a bit of a perfect storm.
Today the forecasts in the world of coffee are fluctuating. I think it will not last in the long term, but in the short term there will not be a deflation as rapid as it has risen. ”
So how to conclude this new Caffè Molinari adventure?
“There are two interesting points in the strategy of this partnership: thanks to the Tchibo synergy, we will increase the presence of Caffè Molinari in some of the markets where Tchibo is present and then through organic growth, we will create new grounds for this team of alliances between the two brands. “
