FORT LAUDERDALE, Fla., USA – The pursuit of energy is endless. Some resort to unhealthy ingredients or excessive dosages to keep themselves going — but policeman and founder of Firebird Energy, Shaun Winstanley, says it isn’t just about quantity but quality and combination that makes an energy drink safe and effective.
“When I created Firebird Energy, I was in the middle of healing from a life-threatening wound to the face I received while in the line of duty trying to stop a gunman,” Winstanley explained. “I was looking for a form of nourishment that worked even when I couldn’t chew solid foods, and I settled on coffee and protein as the perfect soluble solution.”
Winstanley’s combination of protein and coffee was a match made in heaven, but he found that it required additional tweaking to find the perfect combination. For the caffeine, this started with using real coffee. He began sourcing filtered drip coffee from sustainable local partners.
This made it possible to include a punchy 150 grams of caffeine in each 8-ounce can without resorting to synthetic alternatives.
For the 16 grams of protein included in each serving, he started with a 20% fast-acting, quick-absorbing dose of whey protein. This was combined with an 80% dose of casein protein, which absorbs slower and lasts longer.
The result was a drink that provided a quick boost of caffeine coupled with the enduring energy of protein. It was the ideal way to keep someone going — and the case studies quickly piled up.
As the drink caught on like wildfire across the Land of the Long White Cloud, it was used by young professionals pulling late nights, technical professionals working long hours, parents with young children, shift workers with crazy schedules, and fitness enthusiasts looking for an extra dose of energy for a workout.
As Firebird Energy has continued to grow in popularity across its home country, the demand for the popular clean energy drink is growing. Firebird is currently in the process of entering the United States marketplace, where energy is in constant demand and health-conscious consumers are on the lookout for brands that respect health while still delivering a kick.
CAPS: the new proprietary system using capsules made of 85% recycled aluminium
