MONTREAL – Keurig Canada Inc., a subsidiary of Keurig Green Mountain, Inc. (Keurig), in partnership with Luigi Lavazza S.p.A., the symbol of Italian coffee around the world, announces today the launch of the Keurig Rivo Espresso, Cappuccino and Latte system in Canada.
The Keurig Rivo system is a first time innovation for Keurig in the espresso-based beverages category in Canada. It combines quality, coffee-house espresso based beverages with the authenticity of Lavazza’s years of espresso expertise, and the benefits of using fresh milk – all with the simplicity consumers expect from the Keurig brand.
With minimal clean-up, the Keurig Rivo system brews authentic espresso in under a minute using fresh sealed packs giving coffee-lovers the possibility of creating a variety of delicious drinks – including hot or iced cappuccinos, lattes, mochas and more, simply and consistently.
The Keurig Rivo system is now available for purchase in participating retailers throughout Canada as well as at Keurig.ca at a suggested retail price of $229.99.
“The Keurig Rivo system will please Canadian lovers of the Keurig brand, who appreciate the simplicity and quality of the Keurig systems, as much as all espresso lovers, who will now be able to enjoy freshly brewed Lavazza espresso-based beverages in the comfort of their homes”, stated Sylvain Toutant, President of Keurig Canada Inc.
“Whether they prefer cappuccinos, lattes, iced coffee, simple and fresh espressos, the options are limitless!” “To achieve the authentic, delicious taste of a cappuccino or latte, it starts with fresh ingredients—like rich espresso and frothy, steamed milk,” said Ennio Ranaboldo, CEO of Lavazza North America.
“Keurig Rivo system allows consumers to choose from an exclusive selection of authentic Lavazza espresso blends to brew rich Italian espresso and select their own fresh milk from their refrigerator for the perfect froth to craft their favorite beverages.”
Keurig Rivo system features
The combination of fresh milk and espresso-blend Keurig Rivo packs, crafted by Lavazza exclusively for the Keurig Rivo system, which is named to evoke the Italian world of revolutionary, offer users the breadth of choice to brew up to 32 authentic espresso-based beverage options at the touch of a button in under two minutes.
To make true espresso, a brewing machine must be a high pressure system, forcing hot water through a finely ground blend of specially blended and roasted coffee.
The Keurig Rivo system brews rich Lavazza Italian espresso with up to 15 bars of pressure and each Rivo pack contains approximately 7.5 grams of a unique blend of 100 percent Arabica beans, packed and freshly sealed to preserve optimum quality of taste.
Key brewer features
Two espresso sizes: short (1.4 oz. / 42 ml) and lungo (2.8 oz. / 84 ml)
Three frothing modes to make the perfect froth, hot or cold
Removable 60 oz. water reservoir
Frothing pitcher that is dishwasher safe
Rivo pack varieties include:
- Espresso Classico (medium roast): A medium roast featuring a pleasant aroma with notes of tropical fruit; sweet, mild floral qualities with a lingering fruity finish.
- Espresso Delicato (medium roast): A medium roast with a full bodied blend and a balanced acidity; slightly sweet with notes of chocolate and a long lasting citrus finish.
- Espresso Intenso (dark roast): A dark roast consisting of a bold, full bodied blend with aromas of butter and caramel; subtle hints of smoke with a pleasantly crisp finish.
- Espresso Decaf (medium roast decaffeinated): A medium decaffeinated roast featuring a balanced flavor and gently sweet aromas of grape and dried fruit with a satisfying, smooth finish.
About Luigi Lavazza
Established in 1895, the company has been owned by the Lavazza family for four generations. Lavazza is one of the most important roasters in the world and the retail market leader in Italy.
Today Lavazza is present with its subsidiaries and distributors in over 90 countries and operates worldwide in the Home and Away-from-Home segments.
The company has 25 years of tradition in the production and marketing of systems and products for the portioned coffee segment. Lavazza’s North American headquarters are based in New York City.
About Keurig Canada Inc.
Keurig Canada Inc. (Keurig Canada) is the Canadian business unit of Keurig Green Mountain, Inc. (Keurig).
