As reported in yesterday’s issue, Social Bean Gourmet Coffee Co and Egg Studios have released a satirical video in which the city of Halifax is under the attack of discarded coffee pods to generate awareness about the effects the consumer trend is having on the environment.
Doug Leblanc, Owner of Social Bean Gourmet Coffee Co notes, “Although in some single-serve systems, the packaging is recyclable, [others] are not. …It’s impractical for employees to do so while at work. Most office coffee packaging goes straight into our landfills.”
“We aren’t looking to put anyone out of business, we simply want these organizations to develop coffee pods that are 100% recyclable right away. Waiting any longer is irresponsible,” says Mike Hachey, CEO of Egg Studios.
Visit http://www.killthekcup.org, which sources environmental news from across the internet.
- Production company: Egg Studios
- Executive Producer: Mike Hachey & Sara Thomas
- Producer: Kristen Allison & Charles Wahl
- Director: Charles Wahl
- Writer: Charles Wahl
- DOP: Jeff Wheaton
- Editor: Patrick Hachey
- Animation / VFX: Ryota Suyama, Will Poulin, Gerry Cleary
- Title Treatment: Jaison Simmons
- Colorist: Jim Patriquin
- Sound Design: Marc Arsenault
- Camera assistant: Martin Noel
- Post production supervisor: Bob Mills
About Egg Studios
Egg Studios is a full service production and post-production studio based in Halifax, Nova Scotia. They create multi-media content for television, radio, online, and live events with a full-time staff composed of producers, animators, editors, and sound engineers.
For more information visit http://www.eggstudios.ca.
About Social Bean Gourmet Coffee Co.
Social Bean provides an environmentally sound solution to single serve coffee needs. Our “Bean to cup” systems that grind freshly roasted beans for each individual cup of coffee, at the touch of a button.
The beans are roasted locally by Just Us Coffee Roasters and are loaded into the machines in bulk, eliminating the need for individual packaging. Compost is removed from the machines by our staff and reused in gardens and HRM composting throughout the city.
