TORONTO – Just in time for puck drop on the 2014-15 NHL regular season, Tim Hortons and TSN today announced a partnership that will see Tim Hortons become the title sponsor of THAT’S HOCKEY, the most-watched daily hockey show in Canada.
The partnership began yesterday (Wednesday, Oct. 8) with Canada’s favourite coffee brand featured prominently in the re-named TIM HORTONS THAT’S HOCKEY. Today’s edition of the show, airing in a special 5:30 p.m. ET timeslot on TSN4 and TSN5, is dedicated to teeing up tonight’s Leafs-Habs season opener. It features reports from TSN’s panel of Hockey Insiders and experts on-site at Maple Leaf Square outside the Air Canada Centre in downtown Toronto. Beginning today, TIM HORTONS THAT’S HOCKEY moves to its regular timeslot of 7 p.m. ET weekdays (visit TSN.ca/TV for complete broadcast information).
In addition to becoming a title sponsor, Tim Hortons will also be integrated into the show’s segments and features, as well as into TSN’s package of regional Toronto Maple Leafs, Ottawa Senators, and Winnipeg Jets games. Highlights include:
Timbit Tidbits, a daily feature looking at notable stats and facts from the hockey world
Weekly sponsorship of Post2Post, a breakdown of the highs, lows, and intricacies of goaltending performances with TSN Hockey analyst Jamie McLennan
Sponsored Keys to the Game features during Leafs, Sens, and Jets games on TSN
“Hockey in Canada is a natural fit for Tim Hortons. Our history has an intrinsic connection with this sport – it is a part of our DNA. From our founder, NHL great Tim Horton, to our presence in arenas, on jerseys, and in the daily routines of Canadians that love and play this incredible game,” said Peter Nowlan, Chief Marketing Officer, Tim Hortons Inc. “We’re proud of our hockey history, and this new sponsorship of TSN’s That’s Hockey is the latest way we are able to bring news about the game and its biggest and brightest moments to Canadian fans.”
“Tim Hortons is deeply rooted in the Canadian hockey landscape. They are a huge supporter of the game,” said Nathalie Cook, Vice-President, Sales and Brand Partnerships, TSN. “We are Canada’s top source for daily hockey news and Tim Hortons is the country’s go-to choice for coffee, making this both a strategic and meaningful alliance for TSN.”
CANADA – Tim Hortons and TSN announce partnership for THAT’S HOCKEY
