TORONTO, Canada – brüst, a cold brew coffee packed with protein, announced today it has teamed up with tennis sensation Denis Shapovalov who will play a pivotal role in the growth of this Canadian start-up. He will be working intimately with the brüst team and be featured in advertising and promotions while helping brüst strengthen retail distribution and direct to consumer sales within Canada.
The 23-year-old professional athlete, who grew up in Richmond Hill, Ontario, has seen his ATP ranking climb as high as #10 in the world in the past couple of years. Denis’ popularity and connection to the world of tennis will also play an integral role in brüst’s entry into the U.S. market later this year.
“I’m excited to be teaming up with brüst!” said Shapovalov. “This is a special partnership for me because I’ve joined as both an ambassador and a shareholder in the company and will be closely involved with the business as we continue our rapid growth. I really enjoy the taste of brüst and can count on it to provide me with the healthy energy I need to power through the day.”
“I am thrilled to officially welcome Denis Shapovalov to the brüst family” said Amar Gupta, co-founder of brüst and former NCAA squash player. Josh and I appreciate the demands that Denis faces as a professional tennis player. Balancing training, competition and travel along with family, commercial, and charitable obligations is a lot but we are pleased that Denis can count on the healthy energy of brüst to support his busy lifestyle. He’s the perfect fit for our brand.”
“We spent over half a year identifying the ideal brand ambassador,” explained brüst co-founder Josh Barr. “Denis’ personal attributes of working hard and dedication to high performance align perfectly with brüst. We crafted brüst to help busy, health conscious individuals like Denis fuel up while on the go.”
The partnership was facilitated by Envision Sports & Entertainment, consulting on behalf of brüst and Denis Shapovalov’s management team from IMG.
