CHIGNOLO D’ISOLA (Bergamo) – There are just a few days left until the start of the new edition of Host, the biennial exhibition for all operators in the horeca world, now in its 43rd edition. This new edition is more significant than ever for Carimali. VEA Group has decided to shift its approach to the fair from a traditional product presentation booth to a focus on creating an experiential showcase to discuss the new trends in the coffee market – research of increasingly high-performance machines to guarantee quality coffee even at home or sustainability as a lifestyle choice, to name a few.
Carimali at Host
An experiential area where visitors can experience first-hand the responses to the trends offered by the Carimali, Elektra, Heylo, and Bellezza brands on the market will be the star of the booth.
The experience will be enhanced using graphics created by illustrator Alessandro Adelio Rossi, who successfully portrayed the Group’s complexity through images.
The drawings depict an apartment building where the brands are 4 residents living together in the same space, showcasing their peculiarities and uniqueness.
The resident Carimali is a businessman who travels the world for work and represents the From coffee to beverages trend: coffee has become one of the ingredients of a more complex drink, prepared with hot or cold milk, chocolate, or syrups.
These increasingly personalized drinks combine multiple elements to suit the tastes and preferences of all consumers.
Carimali responds to this trend with CARItower, a coffee station offering visitors a wide range of drinks. The options range from milk with syrups, cold or hot cappuccino, to mochaccino.
All this will be guaranteed by SilverAce Power, a new entry in the Carimali portfolio that stands out for maximum productivity combined with a vast selection of personalized drinks.
In addition, there will be an exhibition area to showcase the latest models: SilverAce Power and Blue26 Power in the foreground, together with SilverTwin and the traditional Nimble.
The new entry in the SilverAce range, the Power model, is designed for locations with high consumption of up to 400 cups per day.
The new CARIcream milk system – which guarantees high-quality hot and cold milk-based beverages – and the possibility of using up to 5 products simultaneously – 2 coffee blends, 2 instant, and fresh milk – make it the ideal machine for convenience stores, lounges, and quick service restaurants.
SilverAce and SilverAce Plus models enrich the range, designed for locations with an average consumption of 200 cups daily.
Blue26 Power completes the Blue26 range, that offer multiple functionalities in just 26 cm of width.
Thanks to a compact, modular design and unique practicality, it’s ideal for locations with an average daily productivity of 75 drinks, such as small offices, B&Bs, and breakfast rooms. The 7″ touch screen and the CARImilk Plus guarantee great versatility in reduced dimensions.
SilverTwin will also be present on the stand, a fully automatic coffee machine perfect for breakfast rooms, lounges or offices where design and variety of drinks are fundamental requirements. The range is completed with the SilverTwin Plus which, thanks to two coffee groups, is the perfect solution for all large venues, which prefer personalized blends and an optimal result in the cup.
Like the entire Silver family, the two models are equipped with a 10″ touch screen, which allows for easy and intuitive interaction as well as customization of the drink, and CARImilk Plus, the milk system which guarantees constant and efficient milk production with high quality standards.
For traditional machines Nimble makes its official debut in Europe. Developed by Carimali China to respond to the demands of the constantly evolving market, in just a few months it has also achieved great success in European markets.
It is practical and easy to use, is equipped with a display and 5 convenient buttons and boasts a very interesting quality/price ratio. Available in 1 and 2 group versions, it is designed for small coffee shops and restaurants.
The traditional machines on the stand will be joined by Slingshot products, the Australian brand for which Carimali is the official and exclusive distributor for all of Europe.
The range consists of the Dosis volumetric grinder-dispenser, the on-demand Talis and Sisma ones together with Kilo’, the fastest automatic tamper on the market.
From 13 to 17 October the Carimali team will be happy to welcome all visitors to stand G23 in pavilion 24P, inside the Milan Rho exhibition centre.
About Carimali
For over 100 years Carimali manufactures and sales professional coffee machines, offering a complete range of fully automatic and traditional coffee machines, grinders and add-on units. Since 1919 Carimali develops technologies to improve the flavour extraction making coffee and milk-based drinks.
The Group headquarters are based in Bergamo, where the main production factory and the offices are located. A second sales and services division for Italian market is located in Milan. A second production unit is based in Suzhou, China. For more info click here.
