MILAN, Italy – Just after the end of the World of Coffee event Carlo de Sordi, Sanremo Coffee Machines CEO, talked about his experience working alongside the Specialty Coffee Association and the impact the sponsorship has had on Sanremo Coffee Machines in an interview.
De Sordi, after a drawn-out three year period as official sponsor of the Latte Art and Coffee in Good Spirits finals, Sanremo Coffee Machines leaves the stage, but what does it really mean for the company to have been part of these competitions?
“This sponsorship was crucial for us, to advertise the values dear to our hearts but also to focus on our work. On the one hand, competitors’ reaction to our machines was exceptional, we are satisfied that we provided a reliable tool that performed beautifully to let the baristas express all their ability.
On the other hand, what has become clearer every year is the importance of human relationships and organisation.
The members of Team Sanremo are competent people with an incredible passion for their work. They are skilled professionals who truly put their heart and soul into their job to exceed expectations time and again.
There is no way to measure the commitment the whole team has put in these five years, but the results are clear and tell of a group of incredible people.
I’m truly proud of this achievement and I want to thank everyone for giving 110% in such a heartfelt way.”
Sanremo Coffee Machines has always been a dynamic, forward-looking company. At the end of this important sponsorship, what’s next?
“It is our aim to continue to grow in this sector, not only to continue assisting baristas, but also to advance the trade. Currently we are sponsoring several national chapters of these competitions and maybe in future we will return to the main stage.
For the moment we will continue to do what we do best: produce espresso coffee machines with the true Sanremo soul. We have a lot of projects in the pipeline and we couldn’t be more excited!”
Is there anything you’d like to say to all the competitors who in these years have challenged each other with your machines?
“Simply thank you; it’s been a great journey, packed with inspiration and opportunities for growth. We will treasure all the experiences we have had and put them to good use in our daily work.
The Treviso-based company, manufacturer of espresso coffee machines, has been sponsor of the world Latte Art and Coffee in Good Spirits competitions since 2018, crowning two female champions this year: Carmen Clemente from Italy and Agniezka Rojewska from Poland.”
