SEATTLE, Washington – CEE, the clean coffee roaster manufacturer with HQ in Belgium (EU) dedicated to transforming energy-intensive food industries, is expanding its global presence and bringing its cutting-edge technologies across the Americas. CEE expands its U.S. and Canadian presence by partnering with local industrial producers and manufacturers to drive net-zero coffee production. By combining European cleantech expertise with local industry knowledge, CEE aims to develop scalable, fossil-free solutions, accelerating the transition to sustainable, energy-efficient production across key American industrial sectors.
To lead a successful and strategic expansion, CEE announces the appointment of Jeff Juneau as its new Managing Director Americas. In this role, Juneau will drive strategic growth, expand partnerships, and accelerate the adoption of affordable fossil-free industrial solutions across the region.
A vision of growth and sustainability
With over 25 years in the food, beverage, and coffee industries, Jeff Juneau brings extensive expertise in global engineering and construction initiatives, along with leading global supply chain operations. Before joining CEE, he served as Vice President of Global Engineering & Supply Chain at Starbucks since February 2016, contributing to its worldwide expansion and innovation.
“CEE is redefining how industries approach sustainability by delivering scalable, disruptive solutions that reduce drastically the need for fossil fuels from production processes,” said Jeff Juneau. “I am excited to lead CEE’s operations in the Americas and partner with industry leaders who share our commitment to a net-zero future.”
Driving the clean energy transition in the Americas
With Jeff Juneau at the helm, CEE aims to support energy-intensive industries, accelerating their transition to profitable energy-efficient production.
“Jeff Juneau is the right leader to guide our growth in the Americas,” said CEE’s Founder & CEO Koen Bosmans. “He has the experience, vision, and passion to drive our mission forward – helping industries reduce their carbon footprint.”
A net-zero revolution in coffee roasting
CEE is transforming the food industry with the world’s first industrial continuous zero-emission roasting technology for coffee, cocoa, malt, and nuts. This innovative continuous roasting technology delivers high-precision roasting with 2,5x lower energy consumption, potentially powered entirely by renewable energy. Given its hyper-efficient heat transfer, the design integrates safety, and unmanned operation, the majority of the top-20 roasters across the EU and Americas have engaged. Also Asian players show interest. With the potential to eliminate 100 million tons of CO₂ emissions annually, this technology sets a new standard for net-zero food manufacturing.
About CEE
CEE is a cleantech company that guides energy-intensive industry leaders toward net zero in their industrial production processes. Our technologies focus on drying, roasting, carbonatation, dual fuel solutions, smart electrification and intelligent utilities. The ultimate goal is to limit global warming by reducing industrial carbon emissions. Since 2007, we have partnered with 200 multinational companies across industries ranging from food to building materials, creating climate-positive industries.
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