URUMQI, China – Chanson International Holding, a provider of bakery, seasonal, and beverage products through its chain stores in China and the United States, today announces a collaboration with a leading hotel and restaurant management enterprise in Yili, Xinjiang, China, Xinjiang Hengtai Investment Co., Ltd. (“Xinjiang Hengtai”) to expand its coffee brand, Soul ● Song, through a franchise operation model in Yili. This milestone marks significant progress in the development of Chanson’s Soul ● Song brand, further deepening its market presence and extending its brand influence in the Xinjiang region.
In July 2024, the Company celebrated the grand opening of a Soul ● Song café in partnership with Xinjiang Hengtai at the scenic Nalati National Tourist Resort in Yili, Xinjiang, China. Soul ● Song’s innovative “blend bean concept” highlights the art of blending, offering diverse flavors to suit every customer’s unique taste.
The café quickly became a must-visit destination within the resort, breaking the Company’s single-day coffee-related sales record by achieving daily sales of RMB 30,000 on both August 8 and August 15, 2024.
This marks Chanson’s first attempt in adopting a franchise model, partnering with a distinguished local enterprise for mutual growth and success. Building on its growing influence in the Yili region, the Company plans to open five additional Soul ● Song cafés under the franchise model by 2025.
Mr. Gang Li, Chairman of the Board of Directors and Chief Executive Officer of Chanson, commented, “The introduction of the franchise model is a key milestone in the growth of our Soul ● Song brand, and underscoring a commitment to enhancing our marketing strategy and brand visibility.
After thorough investigation and analysis, we selected the picturesque and culturally rich 5A-level tourist resort in Nalati as the ideal location to showcase our brand’s uniqueness and positioning within a high-quality consumption environment. 5A-level tourist resort is the highest rating by government, awarded to China’s most important and well-maintained tourist attractions.
Our goal is to provide consumers with an unprecedented experience that combines food and cultural elements. We believe that this franchise model will foster sustainable growth for Chanson while contributing to the vitality of Xinjiang’s local tourism economy.”
