XI’AN, China – China Green Agriculture, Inc., a company that mainly produces and distributes humic acid-based compound fertilizers, other varieties of compound fertilizers and agricultural products through its wholly-owned subsidiaries inChina, has announced that the Company entered a cooperation agreement withNestle (China) Co., Ltd.
The aim of the agreement is to jointly develop a direct sales program, as a mutual effort to supply the Company’s fertilizer products to coffee bean farmers in China.
Pursuant to the Agreement, the Company will provide fertilizer products to certified coffee bean farmers in Yunnan province, who sell beans to Nestle (China). In the Direct Program, coffee bean farmers can purchase fertilizer at a better price directly from the Company than an average retail price from the distributors in the fertilizer market.
To qualify for the Direct Program, the farmers, who sell coffee bean to Nestle (China), shall be certified by 4C association, the Common Code for the Coffee Community, a certification initiative in the coffee industry.
To purchase fertilizer in the Direct Program, participating farmers will make down payment toward the purchase price, and Nestle (China) will endorse the qualification of the participants for the Company.
Pursuant to the Agreement, the Company will roll out the direct sales of its fertilizers to all certified farmers for Nestle (China) throughout China.
In addition to selling fertilizer, in the Direct Program, the Company will also offer training sessions to the farmers to improve their use of fertilizer with best practice, and provide customer support to the farmers during the crop’s growth.
“We are excited to work with Nestle (China) under the framework of this agreement,” stated Mr. Tao Li, Chairman and Chief Executive Office of China Green Agriculture. “This may provide new engine to the Company’s business growth. We are confident that our quality fertilizer will attract more customers and drive our business to new progress in the future.”
