DONGGUAN – The aroma of durian coffee from Malaysia charmed the visitors at the inaugural Guangdong 21st Century Maritime Silk Road International Expo.
Nature Goodness Food Industry Sdn Bhd, which took part in the expo, said the durian coffee was a bestseller among its products, including frozen durian and fruit juices.
“The Chinese consumers find the coffee, flavoured with durian extract, very unique,” said company director Fred Lim.
Regarded by many people in southeast Asia as the “king of fruits”, the durian is distinctive for its large size, strong odour, and formidable thorn-covered husk. Although some people find the aroma of the durian overpowering and revolting, the taste and the flavour of the flesh are highly prized and consumed in many parts of the world.
The Guangdong 21st Century Maritime Silk Road International Expo is being held for the first time following Chinese President Xi Jinping’s proposal of the 21st Century Maritime Silk Road last year.
It is organised by the Guangdong Committee of the China Council for the Promotion of International Trade.
CHINA – Durian coffee charms visitors at International Expo
