Indonesia’s coffee sector will be looking for opportunities at the China International Import Expo, to be held in Shanghai on November 5th – 10th 2018. With the changes in lifestyle and trend, China is seeing an increase in coffee-drinkers and has now become the second biggest coffee exporter to China.
The value of the coffee industry in China is expected to reach more than 40 billion US dollars by 2020, with the market growing at least 15 percent annually.
China produces its own coffee as well, with 95 percent of the country’s output coming from Yunnan. But those plantations are not enough to meet the whole country’s demand.
According to Johannes Gunawan, owner of Ventura coffee, the demand for Indonesian coffee beans is increasing in China.
Exports used to mainly focus on ready-to-drink coffee beverages, but now the demand has shifted to pure green coffee beans, which means China’s processing and roasting industries have grown as well.
Aside from coffee, the expo could also boost trade in various industries between the two countries including rubber, palm oil and coal.