NEW YORK and NEW BERLIN, N.Y., USA – Chobani, LLC announces the appointment of Jai Kibe as Chief Marketing Officer, effective November 4, 2024, reporting to President and COO, Kevin Burns. Kibe will lead the marketing and creative teams for the Chobani and La Colombe brands.
In this role he will focus on expanding growth-segments, driving marketing innovations, developing next generation analytics and consumer insights capabilities, enhancing digital first consumer and customer engagement, and creating dynamic activations and partnerships.
“Jai is known for inspiring creativity, energizing brands, and bringing a disciplined, metrics-based approach to strategy,” said Burns. “His leadership will be instrumental in driving the next phase of our growth as we work to expand awareness beyond today’s core consumer segments. I’m excited to partner with Jai to create deeper and more meaningful consumer connections to unleash the potential of the Chobani and La Colombe brands.”
A veteran marketing professional with over 23-years of experience working across numerous global companies, Kibe has held senior marketing roles at Gartner, SC Johnson, The Coca-Cola Company, among others. Kibe has transformed both iconic as well as challenger brands, delivering sustained profitable growth and strengthening brand equity.
“I am thrilled to be joining Chobani at an exciting moment in time, where we can blend art, science and instinct,” said Kibe.
“As a brand that combines purpose with innovation, Chobani has consistently set the standard for great taste, consumer health and wellness while driving positive social impact. I look forward to working with this incredibly talented team to continue shaping the future of the food and beverage industry, while staying true to Chobani’s mission of making good food available to more people while positively impacting our communities and planet.”
Kibe earned his MBA in Marketing from Pepperdine University and is currently further enhancing his expertise in digital programming and automation through ongoing education at Northwestern University’s Kellogg School of Management.
