SINGAPORE – Cimbali Group, leading manufacturer of professional coffee machines and equipment, announces its sponsorship of the esteemed ASEAN Team Barista Championship, in collaboration with President GTi. This championship will showcase the finest barista talent from ten countries across Southeast Asia, promising a captivating display of skill and passion for coffee.
Scheduled to take place from 6 to 8 March alongside THAIFEX – HOREC Asia 2024 in Bangkok, Thailand, the ASEAN Barista Team Championship, organised by the ASEAN Coffee Federation, promises to be a thrilling showcase of coffee craftmanship and innovation. Baristas from the region, including Indonesia, Thailand, Brunei, Malaysia, Philippines, Singapore, and Vietnam, will be evaluated for their speed, accuracy and craftmanship to deliver the most qualitative service.
Cimbali Group at THAIFEX – HOREC Asia 2024
Adding to the excitement, Cimbali Group has been honoured with the Innovation Award for its revolutionary M200 model at Horec Asia 2024. This accolade underscores the Group’s unwavering commitment to pushing the boundaries of innovation in the coffee industry.
At THAIFEX– HOREC Asia 2024, Cimbali Group will be prominently represented with two stands:
- Booth 1: Faema and Slayer join forces to showcase a range of cutting-edge machines.
- Booth 2: Collaborating with the Alternative Dairy Company, Faema will present its latest offerings in conjunction with dairy alternatives.
Additionally, Cimbali Group will offer attendees an immersive and varied experience with its cutting-edge machines, which will be present, according to every setting need, in the below areas of the event:
- Xperiential Zone: visitors can explore Cimbali Group’s innovative offerings, including the award-winning M200 Profile DT/2 and the sleek S-Lite model.
- Xclusive Club Meeting Rooms: explore the versatility of machines like the X-Compact, S-Lite, and X20 CP11, ideal for diverse hospitality settings.
- Academy: attendees can participate in live demonstrations featuring the S15 CS11 and X15 CS10 models, designed to meet the demands of professional baristas.
- Thailand Ultimate Housekeeping Challenge (TUHC): Cimbali Group’s presence continues with machines such as the S20 S10, contributing to the vibrancy of this exciting event.
- ASEAN BARISTA Team Championship: the Group proudly supports this showcase of regional talent with the President GTi model.
In addition to those engagements, Cimbali Group extends its gratitude to valued partners:
- CoffeeWORKS for La Cimbali
- DKSH Technology Limited for Faema
- Caffa Coffeemaker for Slayer
Millie Chan, Cimbali Group’s Regional Director of Asia and Pacific says: “As a company deeply rooted in the global coffee community, we are thrilled to elevate the coffee culture at THAIFEX – HOREC Asia 2024. Our sponsorship of the ASEAN Barista Team Championship underscores our dedication to nurturing talent and fostering innovation within the industry. With our cutting-edge machines and unwavering commitment to excellence, we look forward to inspiring coffee enthusiasts and professionals alike to push the boundaries of what is possible in the world of coffee.”
About Cimbali Group
Gruppo Cimbali is one of the leading manufacturers of professional coffee and milk-based beverage machines and cafe equipment. The Group, which includes the brands La Cimbali, Faema, Slayer, and Casadio, operates through three production facilities in Italy and one in the United States (in Seattle, where Slayer-branded machines are manufactured), employing approximately 700 people in total.
The Group’s commitment to promoting espresso coffee culture and valuing the territory materialized in 2012 with the founding of MUMAC – the Museum of the Espresso Coffee Machine, the first and largest permanent exhibition dedicated to the history, world, and culture of espresso coffee machines, located within the Gruppo Cimbali headquarters in Binasco.
MUMAC hosts the MUMAC Academy, Gruppo Cimbali’s coffee machine academy, a center for training, dissemination, and research.
