MILAN, Italy – Cimbali Group, a world leader in coffee machine production and design, announced its new strategic plan for the US market. This aims to strengthen the company’s presence in North America and better serve its partners, from the West to the East. As part of this plan, Cimbali Group will integrate its offices and operational activities in a single location to create a more efficient and effective presence serving the US market.
Cimbali Group in the US market
Effective June 1st, all activities of the previous office in Fairfield, Connecticut, including Accounting, Customer Logistics, Customer Logistics, and the spare part warehouse, will be moved to the new headquarters in Renton, Washington.
Cimbali Group’s new US headquarters will be based outside Seattle, known as the coffee industry’s heart and soul. This location will allow the company to be at the pulse of coffee culture and provide an ideal environment for the continued development of a solid North American expansion.
The strategic plan will focus on the dedicated integration of teams across sectors and functioning competencies in the US, enhancing the quality of improvement at all levels: operational, logistical, and customer service. The company is committed to collaborating with key North American partners to achieve mutual success.
The integration of Cimbali Group’s brand portfolio – Slayer, La Cimbali, Faema, Casadio – and their categorical extensions (traditional, super-automatic coffee grinders), together with unique and consolidated production facilities in Renton, will allow the company to uphold a leading role in the North America competitive arena. In the coming years, Cimbali Group foresees significant, exponential growth in the manufacturing of their machines, attributed to a plant in the Renton headquarters dedicated to expediting the production of their Made in USA machines.
“We are thrilled to unveil this new strategic plan for the US market,” said Niklas Ivarsson, Chief Commercial Officer of North America. “This investment demonstrates our commitment to Coffee, Tech, and Customer-Centric solutions and will allow us to provide unparalleled service to our valued partners in our region.”
The new headquarters solidifies their steadfast investment in the US market, emphasizes their famously thriving operational and logistical team values, and showcases their legendary, world-class position in the coffee industry.
About Cimbali Group
Cimbali Group is one of the leading manufacturers of professional machines for making coffee and milk-based drinks, as well as coffee shop equipment. The Group, which includes the La Cimbali, Faema, Slayer and Casadio brands, operates through three production plants in Italy and one in the United States (in Seattle, where the machines are produced under the Slayer brand), employing a total of around 850 employees.
The Group’s commitment to promoting espresso culture and the local area led to the foundation of MUMAC (Coffee Machine Museum) in 2012, the first and largest permanent exhibition dedicated to the history, world and culture of espresso machines, located at the Gruppo Cimbali headquarters in Binasco. MUMAC is home to MUMAC Academy, Gruppo Cimbali’s coffee machine academy, a training, promotion and research centre.
