TORONTO, Canada – Cizzle Brands Corporation and Van Houtte Coffee Services (“VHCS”), a subsidiary of Keurig Canada Inc., doing business as Keurig Dr Pepper Canada, are pleased to announce that they have entered into a distribution agreement pursuant to which VHCS will distribute Cizzle Brands’ product lineup across Canada.
As part of its agreement, VHCS will also be taking over distributorship for many of the Cizzle Brands’ existing accounts in various categories including sporting goods retailers and stadiums.
“This partnership enables us to provide additional high-quality offerings that align with the growing needs of organizations across the country.
We look forward to working together to continue expanding our product range and supporting Cizzle Brands’ growth,” said Jon Theisen, General Manager of Van Houtte Coffee Services.
Cizzle Brands is at the forefront of athlete-inspired sports nutrition, renowned for developing functional products like CWENCH Hydration™ that cater to active, health-conscious consumers.
Cizzle Brands Founder, Chairman, and Chief Executive Officer John Celenza commented, “Partnering with Van Houtte Coffee Services marks a significant milestone for Cizzle Brands as we continue to grow and expand our presence.
With VHCS’s vast distribution network and deep market penetration across Canada, we are excited to introduce our products to a broader audience, further strengthening our brand and driving long-term success.”
