Youngevity International, Inc., a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announces that its wholly owned subsidiary, CLR Roasters, has signed a two year agreement to roast, grind, package, and distribute coffee for Topco’s the Full Circle Brand.
The line of premium coffee is being produced in eight SKU’s all of which are Fair Trade and Organic certified. CLR Roasters presented the complete line of Full Circle branded coffee at Topco’s annual Center Store Sales and Merchandise Conference, which was recently held in Chicago.
Nearly 800 attendees, including representatives from 47 Topco Members, over 400 companies, and 100 brokers took part in the conference. The conference featured nearly 10,000 one-on-one meetings where companies presented various product categories and brands to members.
Topco Associates, LLC, established in 1944 is a buying group that combines the buying power of its member-owners to secure competitive pricing and to provide innovative business strategies to its membership. Topco Associates has more than 50 member-owners that collectively represent more than $120 billion in sales and thousands of stores. The membership includes supermarket retailers, wholesale distributors and foodservice companies.
“This was a great way for us to share samples and present actual finished packaging to a number of prestigious retailers and distributors that are part of Topco’s membership. It is refreshing to attend an event that is so efficiently managed and where actual order commitments are generated,” said Ernesto Aguila, President of CLR Roasting Operations, who attended the event.
“Coming out of this conference we have already booked in excess of $1 million of Full Circle Branded Coffee. We have already secured commitments from a number of Topco Members including Bi Lo Stores, Stater Bros, and Big Y. We anticipate adding additional members in the near future.”
“All eight items in the Full Circle Brand utilize Fair Trade Organic Coffee, so once again CLR is benefiting from its vertical integration strategy. We are one of the few companies that can provide Fair Trade, Organic certified coffee grown on our own certified plantations, processed in our own Nicaraguan based Fair Trade, Organic certified processing facility, and roasted, ground and packaged in our own Fair Trade, Organic Certified Coffee Roasting operation. This is a unique value proposition and we are proud to bring these capabilities to Topco and the Full Circle Brand,” said Dave Briskie, CFO and President of Commercial Operations.
