SAN DIEGO, CA, U.S. – Youngevity International, Inc. has announced that its wholly-owned subsidiary CLR Roasters has signed an agreement for national representation with Daymon Worldwide (Daymon.com.) which includes CLR’s Café La Rica Espresso, Josie’s Java House K-Cups, Josie’s 12 oz bag program, and Private Label opportunities for both retail and food service.
Daymon Worldwide has 45 years of experience and is the largest grocery service provider with 4,683 stores covered by 12,000 associates across the US. It services over 100 of the nation’s largest retailers through a network that includes 57 office locations in 27 states.
In addition to the representation of CLR Roasters’ company owned brands and private label at retail, Daymon will represent CLR Roasters in 55 major Food Service Accounts across the nation.
Daymon Worldwide is one of the industry’s leaders in experiential marketing for retailers and brands not only in the US, but around the world.
The company performs more than 3 million events each year designed to build brand awareness, inspire conversations and increase the sales of the brands they represent.
“The relationship with Daymon Worldwide has enormous potential to drive awareness for our company owned brands and drive awareness of the capabilities of CLR Roasters as a national provider of a wide range of coffee products both in retail and foods service,” stated Dave Briskie, President and CFO of Youngevity, the parent company of CLR Roasters.
“The team at Daymon are retail experts across all aspects of the supply chain, with the ability to drive the sales process from strategy to execution which drives speed to the store shelf.”
“Growing our company-owned brands and the capabilities of our roasting operation is our highest priority and a key component of our strategic plan. I personally have been pursuing a national distribution deal with Daymon Worldwide since the founding of our brands and our roasting facility.
This is a milestone event for our company and I am extremely proud to cement a relationship with the leadership team at Daymon,” stated Ernesto Aguila President of CLR Roasters.”
Daymon Worldwide supports many of the largest and most prestigious retailers including Kroger, Albertson, HEB, Safeway, Costco, Ahold and 7 Eleven.
