Coca-Cola Amatil (Australia) has extended its exclusive Master Supply Agreement for the sales and distribution of the Caffitaly machine and coffee capsule system to include Australia.
The further expansion of its international coffee strategy represents another exciting step in the long-term growth of Amatil’s Alcohol & Coffee division, which is a key driver of the business’ future growth.
Said Craig Fishburn, who heads up Amatil’s International Coffee business, “The popularity of the in-home coffee experience has risen dramatically over the past 10 years, driving an exponential rise in coffee machine ownership.
“The Caffitaly system is a well-established player in the home coffee capsule market, which is in significant growth in Australia. The partnership with Grinders Coffee, a respected café-quality coffee brand, will accelerate future growth through a new range of machines and Grinders-branded capsules.”
It follows the success of the existing relationship for the Indonesian coffee market, which was announced last December, and provides a further platform for the business to grow its Grinders Coffee brand by translating its well-established credentials as a café coffee brand into a better at home coffee experience across the key markets of Australia and Indonesia.
Amatil is currently working with Caffitaly and customers to ensure that existing machines and capsules are successfully transitioned over to Amatil.
