LOS ANGELES, U.S. — The Coffee Bean & Tea Leaf has appointed Lacy Novell Morris as Vice President of Information Technology. Morris will be responsible for the company’s corporate Information Technology infrastructure and oversee IT strategic planning for store operations and guest experience.
Morris is a Multiple Industry Certified Solutions Expert, specializing in the development of Corporate Enterprise Systems, public website development, and guest digital experiences. He will report directly to CEO John Fuller.
“We are thrilled to welcome Lacy to our executive team,” said John Fuller. “His expertise will add to our continued growth as we build towards technological advantages both internally and for our guests.”
Prior to joining The Coffee Bean & Tea Leaf, Morris was VP of Information Technology at Johnny Rockets and spent eight years at Rubio’s Restaurants, first as Project Manager and then as Assistant Director of IT.
While at Johnny Rockets, Morris played a key role in revamping and launching the company’s reporting and Information Systems, gift and credit card programs, Web site overhaul, e-Commerce solutions and acquisition of valuable new hard and software to streamline operations.
“I’m excited to join the team as we work together to strengthen The Coffee Bean & Tea Leaf’s strategic alliances and enterprise systems,” says Morris. “I’m looking forward to working with the team to further establishing the brand’s worldwide presence.”
As a global brand and business, The Coffee Bean & Tea Leaf has grown to over 1,000 stores with a strong presence throughout Asia and the Middle East with the most recent announcements of new stores opening in Japan and expansion plans in China with the opening of 700 stores over the next decade.
