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Friday 29 November 2024
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CATEGORY

Marketing

Companies

After Moscow, Cofix Group plans expansion to 10 European countries

Desk3 -
TEL AVIV, Israel - After having opened six cafes in Moscow, the Cofix Group, the Israeli cut-rate cafe chain, has now unveiled plans for expansion into 10 other European countries by 2021. To position itself for its overseas expansion, the company has linked up with a group of investors and set up ...
Companies

UK coffee chain Costa appoints BBH as its global creative agency partner

Desk3 -
LONDON, UK – Costa has appointed BBH as its global creative agency partner, following a competitive pitch process. BBH will develop the global brand strategy and communications platform under Costa’s brand purpose of “Inspiring the world to love Great Coffee”. The agency’s first work for the brand will launch later this year ...
Espresso and coffee beverages

BreadTalk introduces Genovese coffee flavour to the Sri Lankan market

Desk3 -
COLOMBO, Sri Lanka – With a committed vision of becoming the trend-setting lifestyle bakery brand, BreadTalk, announced the introduction of Genovese, a world-renowned coffee brand manufactured in Australia with a special aroma and unique blend, to the Sri Lankan market.
Companies

New Nespresso ad features George Clooney, Muppets, Burt Reynolds …

Desk3 -
LOS ANGELES, U.S. – Even George Clooney isn’t immune to the feeling of really, really needing a cup of coffee … it just has to be Nespresso. Yahoo Celebrity had an exclusive first look at Clooney’s new ad, which reunites the 55-year-old actor with Ocean’s Eleven co-star Andy Garcia. The new spot, set to Mel Torme’s classic “Comin’ Home Baby,” shows just how ...
Companies

Tim Hortons opened this café in Toronto to prove a point about its coffee

Desk3 -
TORONTO, Canada – Tim Hortons is the pride and joy of Canada, but its coffee doesn't always have the best reputation. That may be why the coffee chain introduced its latest product without any Tim Hortons signage. The company opened a trendy cafe under the pseudonym of "Perfectly Uncomplicated Lattes" to sell its new two-ingredient drink.
Companies

Manchester agency Brazen wins competitive pitch for Lyons coffee

Desk3 -
MANCHESTER, UK – Brazen has been appointed to raise the profile of the Lyons coffee brand, following a competitive pitch. The Manchester agency will be kicking off the work by focussing on the firm’s “innovative coffee bags” to show they’re just like tea bags, but coffee.
Companies

Guido Sciascia appointed Chief Marketing Officer of Italy’s illycaffè

Desk3 -
TRIESTE, Italy – illycaffè announces that Guido Sciascia has been appointed as Chief Marketing Officer. Reporting directly to Managing Director Massimiliano Pogliani, Sciascia will be in charge of effectively overseeing all marketing mix levers and of improving the performance of the critical success factors outlined in the new corporate strategic plan.
Companies

Boyer’s Coffee named the proud coffee partner of the Colorado Rockies

Desk3 -
DENVER, CO U.S. – Two Classic Colorado Brands Have Come Together to Properly Caffeinate Fans. Boyer’s Coffee, known for its deep Colorado roots for more than 50 years, has been officially named the coffee partner of the Colorado Rockies. Boyer’s will serve as the exclusive coffee vendor at Coors Field, serving a special Rockies Roast ...
Companies

Vistara to serve Starbucks coffee to business and premium class travellers

Desk3 -
MUMBAI, India – Full service carrier, Vistara on Tuesday announced that it will now be brewing Starbucks coffee on its flights but only for its business class and premium economy travellers. “This special blend of Starbucks coffee will be available on-board Vistara to customers in Business Class and Premium Economy.

Espresso is a way of life, says Mokitalia’s founder and MD Ettore Altamura

Desk3 -
KUALA LUMPUR, Malaysia – A click and a clack and the machine begins to wheeze as it fills an espresso cup with hot steaming water. This quickly humidifies the small one bedroom apartment-turned-office where the living room is taken up by stacks of coloured boxes against one wall and a large shelf against the other with various coffee machines on it.
Companies

H&M launches new upmarket stores with Nordic-inspired coffee shop

Desk3 -
STOCKHOLM, Sweden – Swedish retail giant, Hennes & Mauritz (H&M) have announced the launch of a new addition to its fashion portfolio. Arket, described as a “modern-day market that will offer essential products for men, women, children and home” will open its first store on London's Regent Street ...
Coffee

Black Twist’s new coffee and whiskey blend targets millennial consumers

Desk3 -
BISHOPSTOWN, Ireland – For those who enjoy good coffee and good whiskey a new drink from Bayview Beverages could hit the spot. It’s called Black Twist and it is a 25 per cent ABV (alcohol by volume) craft spirit drink that blends single origin Kenyan Arabica coffee and Irish whiskey.
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