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CATEGORY
Marketing
Coffee lovers get to go ‘Behind the Beans’ with Nestlé’s new campaign
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GATWICK, UK – Nestlé UK and Ireland is today kicking off 'Nescafé Behind the Beans', a six-week corporate campaign with the aim to help...
Lavazza is the Prestige Sponsor of the Rolex Shanghai Masters
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SHANGHAI, China – Starting this year, leading global coffee company Lavazza is Prestige Sponsor of the Rolex Shanghai Masters, Asia’s only ATP Masters 1000...
Opel Mokka: A perfect companion to honour the International Coffee Day
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RÜSSELSHEIM, Germany – A quick search of the internet will reveal that coffee is the second most popular beverage in the world, only being...
Peet’s launches new campaign, taking a humorous look at the coffee industry
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EMERYVILLE, Calif., USA – For Peet's Coffee, the brand that pioneered the craft coffee revolution in the U.S., the uptick in orders these days...
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TRIESTE, Italy – illycaffè is launching a new communication campaign with the international actress Matilda De Angelis as its brand ambassador. Designed in collaboration...
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DUBAI, UAE – A partnership between Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), and VisitBritain, Britain's national...
Dr Pepper teams up with star quarterback Caleb Williams for “Fansville” Season Six
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FRISCO, Texas, USA – Today, Dr Pepper announced the return of "Fansville," the satirical episodic drama based on a fictional college football town. The...
Coca‑Cola inks ‘game-changing’ partnership with US Soccer
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ATLANTA, USA – Coca‑Cola North America has announced a long-term partnership agreement with the U.S. Soccer Federation to support the sport’s growth across all...
Saudi Coffee Company to sponsor Saudi Al-Ahli Club through its new brand Jazean
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JEDDAH, Saudi Arabica– The Saudi Coffee Company, through its brand Jazean, announced the signing of a sponsorship agreement with the Saudi Al-Ahli Football Club,...
New to The Street signs NuZee to a 6 month contract with NuZee
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NEW YORK, USA - FMW Media's business TV show, New to The Street, announces the signing of a 6-month contract for filming and broadcasting...
Chamberlain Coffee partners with IGK to launch a limited-edition Matcha Dry Shampoo
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LOS ANGELES, USA – Coffee lifestyle brand, Chamberlain Coffee, has partnered with cult-favorite hair care line, IGK, to launch a limited-edition Matcha Dry Shampoo....
Keurig and The Rolling Stones team up to release exclusive “Start Me Up” Kit to brew iced coffee
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MILAN – Keurig and the legendary rock group The Rolling Stones have come together for a first of its kind collaboration inspired by the...
