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CATEGORY
Marketing
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KOLKATA, West Bengal, India - Tata Global Beverages (TGBL), the company famous for memorable advertising campaigns like Jaago Re, has launched a new marketing...
The Madison Square Garden Company and Dunkin’ Donuts announce marketing partnership
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NEW YORK, U.S. - The Madison Square Garden Company and Dunkin' Donuts announced a multi-year marketing partnership, naming America's all-day, everyday stop for coffee...
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By VeloNews.com Christian Meier is a pro cyclist for Orica-GreenEdge and owner, along with his wife Amber, of the La Fabrica coffee shop in Girona,...
Welcome Trek-Segafredo Zanetti
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TREVISO (Italy) - Trek Factory Racing is delighted to announce the Italian coffee brand Segafredo Zanetti has committed to a three-year co-title sponsorship effective...
Nescafé brightens day for motorists across Nairobi with free cups of coffee
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Motorists driving across Nairobi were recently united with a taste of NESCAFÉ coffee as part of the newly launched ‘Nescafé ‘Random Act of Kindness’...
Dunkin’ Donuts scores first official corporate sponsorship with National Women’s Hockey League
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CANTON, Mass. (December 9, 2015) – Dunkin’ Donuts is skating in as the first official corporate sponsor of the new National Women’s Hockey League...
Trek adds coffee giant Segafredo Zanetti as co-sponsor, may court Nibali
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Trek Factory Racing will bring on Italian coffee giant Segafredo Zanetti as co-sponsor for the 2016 season, according to a report in La Gazzetta...
The Coffee Club supporting netball
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Australian café chain The Coffee Club announced a new major partnership, which will see The Coffee Club become the Naming Rights partner of the...
Krispy Kreme launches Mobile Rewards Program powered by NCR
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DULUTH, Ga. - U.S. - Krispy Kreme Doughnuts, Inc. (KKD) is nearly complete with its nationwide rollout of its Krispy Kreme Rewards mobile app....
Good Morning World! Nescafé partners Facebook for interactive video first
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Nescafé is partnering with Facebook to launch an immersive video, pioneering new technology just released for the platform. The Nescafé ‘Good Morning World’ video...
Australian Open completes Lavazza Grand Slam
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Italian coffee brand Lavazza has become the first food and beverage brand to complete a Grand Slam after signing a deal with the Australian...
Nespresso adds new tone to its advertising campaign with Jack Black and George Clooney
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LAUSANNE, Switzerland - Nespresso has cast a new leading man to star alongside brand ambassador George Clooney for the latest communication campaign. Playing himself,...