Sunday 27 April 2025
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CATEGORY

Marketing

White Coffee introduces Marvel Comics Coffees

Being a Super Hero is not easy, as it takes a lot of energy and stamina…much like getting through a regular day for the...

Wozniacki signs deal with Lavazza

After becoming Godiva’s first athlete endorser earlier this year, Caroline Wozniacki now holds the same designation for Lavazza, a 120-year-old Italian coffee brand, reports...

TransMedia Group to deliver fat publicity for ‘Skinny Iced Coffee’ from Steve’s Frozen Chillers

Steve's Frozen Chillers has hired TransMedia Group (www.transmediagroup.com) to conduct the world biggest taste test. "Our goal will be to demonstrate the superior taste...

Rwanda intensifies marketing efforts

Rwanda has intensified marketing efforts aimed at helping the country's coffee penetrate the European market. Since May 15, Rwanda featured among over 100 coffee...

Lavazza’s first ever broadcast campaign to debut in U.S.

Lavazza’s first ever broadcast campaign to debut in U.S. As part of its 120th anniversary celebrations, Lavazza is launching the most extensive international communication...

Feed your mind have a coffee

Feed your mind have a coffee. illycaffè, the Official Coffee Partner of Expo Milano 2015, proudly presents its new merchandising line, “Feed your mind...

AKA Asia wins Costa Coffee

AKA Asia wins Costa Coffee. As part of its expansion plans into Southeast Asia, Costa Coffee has appointed AKA Asia as its creative agency...

Second Cup Coffee Co. announces the national launch of Second Cup Coffee Co. Rewards

MISSISSAUGA, ON, Canada – Second Cup Ltd. announces the national launch of Second Cup Coffee Co. Rewards – a free loyalty program with a mobile...

TENNIS – Lavazza becomes official supplier of French Open

Coffee brand Lavazza has become an official supplier of the French Open tennis tournament. The Italian company, which celebrates its 120th anniversary this year, adds...

USA – Peet’s Coffee and Golden State Warriors – team up to introduce new “Warriors Grounds” Coffee

EMERYVILLE, Calif. & OAKLAND, Calif. – For nearly 50 years, Peet’s Coffee and the Golden State Warriors have been known as “The Bay’s Coffee”...

#ILLYDREAMERS – The shared “dream” at the centre of the new illycaffè communication campaign, on-air starting April 14

MILAN, Italy – Today, Tuesday, April 14th, 2015, marks the launch of “#illyDreamers”, the new illycaffè communication campaign created by Saatchi & Saatchi which...

USA – Baristas rolls out national K-Cup Advertising Campaign to support retail grocery and online distribution of K-cups

SEATTLE – Baristas Coffee Company, Inc. Baristas Coffee Company announced that in support of the national retail grocery and online distribution plan developed for...

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