GLENDALE, Calif., U.S. – Coffee-Mate natural bliss has been transforming the coffee creamer category since 2011 and is now taking the next step in an ongoing journey to offer consumers a line of products made with all-natural ingredients.
Marking the brand’s introduction into the dairy alternative category, the creamy plant-based creamers are available in four new offerings: Vanilla Almond Milk, Caramel Almond Milk, Hazelnut Almond Milk and Sweet Crème Coconut Milk.
True to all Coffee-Mate natural bliss products, the new coffee creamers are made with real simple ingredients like real almonds, coconuts from Sumatra, vanilla from Madagascar and pure cane sugar to offer consumers an all-natural alternative to traditional dairy creamers.
Made with no GMO ingredients, natural bliss Almond Milk and Coconut Milk creamers are deliciously smooth and creamy and offer a new way to add a hint of flavor and touch of sweetness to provide a great tasting cup of coffee.
“Coffee-Mate remains a leader in the coffee creamer category for one important reason – we are relentlessly focused on quality and innovation to expand our product portfolio while meeting changing consumer demands and lifestyles,” said Coffee-Mate Brand Director, Daniel Jhung.
“We know the increasing popularity of plant-based, non-dairy creamers is not just a trend, but a consumer preference that is here to stay. Using just a few simple ingredients not only expands our natural bliss offerings, but delivers a delicious, creamy and flavorful option that Coffee-Mate natural bliss is known to provide.”
The new product launch will be supported by a TV, digital and social media advertising campaign launching on March 13 including two fifteen second commercials in both English and Spanish.
A national in-store shopper marketing effort and PR campaign will also highlight the product’s launch.
About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for nineteen consecutive years, Nestlé provides quality brands that bring flavor to life every day.
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