The strength of a global leader in its sector that produces entirely in Marche region (Italy) and exports to over 120 countries, is also in the values, tradition, history and culture of its territory.
This was underlined by Nando Ottavi, President of Nuova Simonelli Group, greeting the more than two hundred guests from all continents. They were invited to the Milan La Triennale for an evening dedicated to Made in Italy, coffee and opera music.
The gathering, which was held as part of Host Milan 2015, the largest international exhibition of products and equipment for bars, restaurants and hotels, was organized by Nuova Simonelli in collaboration with Macerata Opera Festival and the Consorzio Marche Spettacolo (Marche Entertainment Consortium).
Opera music was mixed by DJ Nico Note and pictures of the Sferisterio were projected along the wall of the large reception room at La Triennale to welcome the guests and were an accompaniment throughout the evening, with a surprise ending.
A flash mob created and curated by the artistic director of Macerata Opera Festival, Francesco Micheli. The performance of soprano Tatiana Vanderlei and tenor Ivan De Fabiani (in the picture below, together with the President of Nuova Simonelli Group Nando Ottavi), already in the cast of Rigoletto last summer in Macerata was applauded for a long time.
The two singers, individually and as a duet, performed some of the most world famous opera arias of Italian composers.
Appreciation for the original event and the Sferisterio, which was not well known to guests (especially Asians, Americans and northern Europeans), crowned the success of the Nuova Simonelli Group over all five days at Host Fiera di Milano.
Thousands of operators visited the large exhibition area from Marche that present news from its two brands, Nuova Simonelli and Victoria Arduino. In addition to their design, the coffee machines produced in Belforte del Chienti, including an eco-smart Musica, were greatly acclaimed for their innovative technology.
Among these, there was particular interest in the ‘Espresso management system’ that, based on the wi-fi cloud data transmission, enables the work flow of coffee machines, their trends and their energy consumption to be controlled from PCs, tablets and smartphones.
The system was designed by Nuova Simonelli in collaboration with E-Lios, a spin-off from the University of Camerino, another excellence of the Marche region, which was also presented on this occasion by the Belforte company.
The remote control system, shown in operation during Host, received the appreciation and interest of several top import managers of international coffee shop chains.
