BANGKOK, Thailand — CoffeeWORKS, one of Thailand’s leading B2B coffee roasters and coffee-machine suppliers,has been appointed as the official Thailand distributor of Synesso artisan espresso machines made in Seattle, Washington USA.
Commenting on the opportunity, Mr. Dale Lee, Co-Founder and Managing Director of CoffeeWORKS said, “Synesso is a world renown U.S. based manufacturer of high-spec espresso machines known for their unparalleled thermal stability, user friendliness, and reliability.
We are thrilled to be able to direct our company’s coffee industry passion toward representing Synesso products for Thailand’s emerging and important “Third Wave Coffee” market. Since 1995, CoffeeWORKS has been roasting coffee, selling equipment, and providing coffee training services for both leading coffee chains and small independent coffee shops throughout Thailand.”
“With the addition of Synesso, CoffeeWORKS is keen to support coffee shop owners who are passionate and driven to bring out the peak flavour of their chosen espresso blends via Synesso’sadvanced espresso extraction capabilities. The third wave coffee market is defined, in part, by a dedication to ultra-high quality in the cup via high scoring coffees extracted though temperature stable and barista controllable espresso machines. Synesso was born out of this very desire to bring the most temperature stable commercial espresso machine to the market,” Mr. Lee continued.
“Thailand counts a little over 3,000 coffee shops, making Thailand the largest coffee shop market in S.E. Asia. About 7%of these coffee shops are dedicated to third wave coffee offerings, but this emerging sector is starting to take off in Thailand.
Synesso will be a critically important pillar to support Thailand’s adoption of third wave coffee given Synesso’sproduct quality and strong position within third wave coffee markets globally.
Synesso espresso machines are available across three models: the Cyncra, MVP, and MVP Hydra. A new compact Synesso,the S200, is being officially launched this week at the 2018 SCA Expo in Seattle, with global shipments set to follow in May,” said Mr. Lee.
