BOGOTA – Procafecol S.A, the company that manages the Juan Valdez Café brand and retail chain, maintained its positive growth trend during the first quarter of 2014.
Between January and March 2014, the company showed a net profit of $537,160, meaning a 23% increase in domestic currency compared to the net profit reported during the same period in 2013.
Procafecol´s results can be attributed to its sustained expansion, increase in sales, effective operational control and optimal performance in its commercialization channels in Colombia and the world.
Between January and March 2014, the company´s operating income reached $20.2 million, meaning a 20% increase in domestic currency compared to the $16.9 million of the first quarter of 2013.
Additionally, the company´s EBITDA(Earnings Before Interests, Taxes, Depreciation, and Amortization) reached a total of $2.4 million, meaning a 37% increasein domestic currency compared to the $1.8 million from the same period in 2013.
Besides ensuring Procafecol´s profitability, the company´s expansion strategy has enabled the Juan Valdez Café brand to reach new international markets.
By the end of March 2014, a total of 270 Juan Valdez Cafés were open to the public. 191 of these cafés are located in Colombia and the remaining 79 are located in Aruba, Chile, South Korea, Ecuador, Spain, the United States, El Salvador, Mexico, Peru, Panama, Kuwait and Malaysia.
It is worth noting that Juan Valdez Café has generated more than $20.3 million to the National Coffee Fund in brand royalties. Similarly, the brand has paid $2.5 million in quality premiums to coffee producers.
