The Specialty Coffee Association (SCA) is proud to announce that Colombia is this year’s official Portrait Country at World of Coffee Amsterdam (WOC).
Taking place this year at Rai Amsterdam from June 21 – 23, WOC is Europe’s largest coffee trade show featuring the latest innovations and attracting thousands of professionals every year.
Each year, the SCA partners with a coffee producing country to highlight the work of its farmers and the unique characteristics of their coffees.
This year, the SCA is delighted to welcome Colombia, represented by the brand Café de Colombia, as the official Portrait Country.
Café de Colombia’s participation at WOC is a testament of the country’s impact on the specialty industry, which has seen the launch of several Colombian single origin coffee editions in 2018, and a recognition of the quality, diversity, and sustainability of Colombian coffee.
Juan Valdez, the iconic representative of Colombia’s coffee farmers, said, “To understand why Colombian coffee is among the best in the world, you must know that the lives of more than 550,000 families are all about coffee.
For us, coffee is not only our work— coffee is our culture. To be able to show and taste the diversity of our coffee on a platform such as World of Coffee in Amsterdam is a privilege and an honor for me. I am looking forward to meeting everyone there.”
A Festival of Innovation, Entertainment, and Knowledge
With more than 250 international exhibitors on the show floor, World of Coffee is an excellent opportunity to expand business networks and create new relationships. Visitors have complimentary access to the shows extensive features:
• 2018 World Barista Championship
• SCA Lecture Series
• Cupping Rooms
• Brew and Espresso Bars
• Sustainability Forum
• Best New Product Awards
• The Henk Langkemper collection of vintage espresso machines
• Automating Excellence, a space where visitors can taste the finest Cup of Excellence coffees made by a selection of the most innovative, fully-automated machines
Entrance tickets are available online starting at €25 for SCA members and €30 for non-members. Tickets are €40 at the door. Tickets include access to the trade show floor and the World Barista Championship. For tickets and more information, visit www.worldofcoffee.org.
