MILAN – Costa Coffee is expanding its line of lattes nationwide in the U.S. and giving fitness fans a custom yoga experience, just in time for summer. Made to fuel people’s favorite daily rituals — from morning yoga to an afternoon run — Costa Iced Coffee Lattes are sold in a convenient, on-the-go format.
The line is available in three flavors—Mocha, Caramel and Signature Blend—and features real cane sugar, dairy milk and 85mg of caffeine from 100% Arabica beans. Each 11-oz. can offers a harmonious blend of flavors with 150 calories or less, and up to 40% less sugar than those from leading competitors*. The Coca‑Cola Company developed the line with the goal of reinvigorating the coffee category.
“At The Coca‑Cola Company, we’re focused on building a portfolio of beverages that meet consumers’ evolving tastes and preferences—and our expansion of Costa Iced Coffee Lattes is a great example of this effort,” said David de la Garza, director at The Coca‑Cola Company. “This line was created for people seeking a ready-to-drink coffee to complement their active routines. We’re giving them a head-start in a can, wherever their day may take them.”
To help fans get moving this summer, Costa Coffee is teaming up with Y7 Studio—one of America’s fastest-growing studios—to bring a custom yoga experience to those coast-to-coast. “Sip and Flow” is a specially curated class featuring poses that inspire balance, energy and vitality. Fans can visit y7-studio.com for three ways to get in on the action, including:
- Free Month Digital Membership: Costa and Y7 Studio are giving away 1,000 memberships, granting fans across the country free access to the “Sip & Flow” session and hundreds of other on-demand classes now through June 30, 2024. Starting today, visit Y7 Studio’s website here and enter the code “COSTACOFFEE” where prompted to receive a confirmation email with login details. Memberships are limited to one sign-up per person and are available first come, first served.
- Free, Weekly In-Studio Classes: Fitness fans in LA, NYC and Austin can experience “Sip & Flow” IRL at three marquee Y7 Studio locations every Friday throughout June in New York City (Flatiron), Los Angeles (Silver Lake) and Austin (South Lamar). Sign-ups go live each Monday prior and are available on a first-come, first-served basis here. The in-studio classes will be held on June 7, 14, 21, 28.
Free Costa Coffee in Studio: For the entire month of June, free Costa Iced Coffee Lattes will be offered at all nine Y7 Studio locations for attendees to grab and sip while they flow.
The collaboration combines Y7 Studio’s fresh take on traditional yoga practices through energizing tracks from a variety of artists and genres with Costa’s passion for fueling a balanced, active lifestyle.
“As a huge coffee lover, this partnership with Costa is like finding the perfect blend—it brings together my daily rituals,” said Sarah Larson Levey, co-founder at Y7 Studio. “I’m so excited to be working with them to create a special Y7 Studio experience inspired by Costa Coffee”
Costa Iced Coffee Lattes are currently available at select retailers across the U.S., including nationwide distribution via Amazon Fresh and Walgreens, as well as select availability in 7-Eleven, Duane Reade, QuikTrip, Schnucks, and more
