LONDON, UK – Costa Coffee has announced the launch of a new trial of 100% fibre lids. Made from renewable plant-based material, the lids are 100% recyclable and will be available at 150 Costa Coffee stores across the UK, until stocks last. The trial goes live just a month after the UK’s biggest coffee shop chain committed to halving carbon emissions per coffee serving by 2030 and reaching Net Zero by 2040.
The trial will gather ‘real life’ consumer and store team member feedback of the new lids, following significant testing and development in controlled environments. The lids will also be trialed in select Costa Express machines this summer.
The lids will be available across small, medium, and large takeaway cup sizes and have up to 50% lower carbon footprint than the current polystyrene plastic version. As part of an ongoing effort to reduce its environmental impact, last year, Costa Coffee changed the lining of the inside of its hot takeaway cups to be made from plant-based plastic, rather than oil-based material. Now available nationwide, they have a 26% lower carbon footprint than Costa Coffee’s previous takeaway cups when recycled. The trial of the new fibre lids will mean those consumers opting for takeaway, will be able to enjoy their favourite Costa coffee in 100% plant-based packaging for both the cup and lid.
Commenting on the announcement Costa Coffee’s Global Brand & Sustainability Director, Deb Caldow, said: “Last month we announced our global carbon reduction targets, committing to halving carbon emissions per coffee serving by 2030 and reaching Net Zero by 2040. Targets require action and today’s announcement is another positive step in the right direction, helping improve single use options for coffee fans.
We are working simultaneously on three key areas within our packaging – Reuse, Reduce, Recycle. Our aim is to encourage consumers to adopt reuse regularly, through offering reusable ‘rent a cup’ schemes and by rewarding consumers through our enhanced loyalty scheme, which further incentivises those opting to reuse.
However, we know we need to come at this from all angles – and constantly improving single-use material options, as well as maximising cup collection and recycling, are all parallel priorities. Last year we launched takeaway cups made from 100% plant-based materials in major markets around the world and have ongoing plans to continue to improve the iconic Costa Coffee cup. We are now focusing on single-use lids, trialling a move from polystyrene plastic to a new fibre solution that is sustainably sourced, made from renewable material and fully recyclable.”
Other leading moves from Costa Coffee on reuse include the recent extension of its proprietary UK trial of a blockchain technology-powered reusable cup scheme, BURT (Borrow, Use, Reuse, Takeback). The scheme allows consumers to borrow (‘rent’) a reusable cup to takeaway and return it on their next visit. The nation’s favourite coffee shop also relaunched their loyalty scheme last year, with sustainability considerations at the forefront. The introduction of “Green Beans” sees the scheme reward consumers with a free drink after just four purchases when using a reusable cup, compared to eight purchases with a takeaway cup.
Finally, Costa Coffee’s 2030 target to halve emissions per serving of coffee have been approved by the Science Based Targets initiative (SBTi) – the internationally-recognised partnership between CDP, the United Nations Global Compact, World Resources Institute and the Worldwide Fund for Nature. Costa Coffee was also one of the first brands to sign up to the British Retail Consortium’s Climate Action Roadmap, continuing to lead and participate in external industry coalitions.
*Costa Coffee fibre lids have been tested in accordance with the Italian Aticelca® 501 method, which has confirmed the lids are recyclable within paper waste. The Aticelca® 501 method is a widely used test method for the recyclability of paper and board packaging throughout the EU and UK. As with all Costa Coffee plant-based single-use takeaway cups, the fibre lids can also be recycled via coffee/ QSR outlets that participate in the National Cup Recycling Scheme, with the support of OPRL.
