Massimo Zanetti Beverage Group has announced the purchase of Costa Rican coffee producer Ceca, a subsidiary of the German Neumann Kaffee Gruppe.
The deal will lead to Massimo Zanetti taking control of the production and distribution chain of Ceca in Cost Rica from this month.
The newly acquired company will be integrated into Massimo Zanetti’s Distribuidora Café Montaña division, which will become the third largest roaster in Costa Rica; its production will grow to 206.5kg, representing almost 14% of the local market for both the retail and foodservice sectors.
“Through this acquisition, MZBG consolidates its business in the Costa Rican market, targeting the country’s smaller retailers alongside the traditional large distribution chains,” the company said.
Group president Massimo Zanetti added: “With this acquisition our group will have a chance of further expansion in the market in Costa Rica.
Ceca was founded in 1950 as an exporter of coffee and then acquired by the German company in 1988. The company buys coffee directly from local producers and ships to the United States, Japan and Europe. It currently has 150 employees. The Ceca brands include: Kapiwo, Don Manuel, MiCafé, El Yodito, Amigo, Económico and Fedecoop.
