MILAN, Italy – Davide Cobelli will step in as brand ambassador for DUG in Italy, bringing his expertise and passion to baristas, roasters, and coffee enthusiasts throughout the country. This collaboration offers a unique opportunity for all sectors of the Italian coffee industry:
• Baristas: Will have access to premium products and exceptional training, backed by Davide Cobelli’s knowledge and DUG’s support.
• Roasters: Can enhance their portfolios with an innovative product, strengthening their position in the market.
• Enthusiasts: Will enjoy a high-quality, plant-based coffee beverage, where advanced technology meets the passion of a coffee expert. DUG is the only company that uses potatoes, a low-impact ingredient, in its products. Potatoes produce low carbon emissions and require minimal water, making DUG a truly planet-friendly choice.
DUG Barista is smooth, creamy, and the ideal choice for those looking to elevate their hot drinks or enjoy a slightly richer texture. Heat it and froth it for barista-quality foam or pour it straight into coffee or tea—DUG Barista is delicious in any form and never separates in hot beverages. As a potato-based product, DUG Barista is packed with vitamins, minerals, fiber, and protein, making it an excellent alternative to milk:
• 100% Vegan
• Planet-friendly, with a maximum of 0.38 kg CO2 emissions per kg produced.
• Free from lactose, milk, soy, gluten, and nuts, ideal for those with allergies.
FPB Group in Torre d’Isola (PV) distributes DUG products in Italy and will be the point of contact for those interested in learning more or starting a partnership.
“We’re thrilled to welcome Davide Cobelli,” says Helene Nielsen, CEO of DUG Foodtech AB. “His experience and talent for sharing his passion for coffee are invaluable to our company and to all our Italian customers.”
“It’s an honor to collaborate with DUG,” says Davide Cobelli. “I believe strongly in the potential of these unique products, which are not only a great option for those with allergies or intolerances but also a meaningful choice for our planet. I’m excited to share my expertise with Italian baristas to help them deliver an exclusive, memorable coffee experience.”
DUG has already launched several strategic collaborations in the region and will soon be available to everyone interested in trying it. For more information, please contact Davide at: info@dugdrinks.com
About DUG Foodtech
DUG Foodtech should be the natural choice for all actors in the transition to plant-based foods. The company’s business concept is to use its own patented methods, innovative solutions and know-how to develop and sell products that the market demands. Changes are required for the food industry to reach its set climate goals.
The company is contributing by its investment in plant-based foods with a low climate footprint, raw materials that are easily grown and available, and health benefits for the end consumer. The company and its well-established partners in priority markets and channels provide the conditions to grow in a global market, valued at USD 100 billion.
