MONTREAL, Canada – DAVIDsTEA Inc., a leading tea merchant in North America, announced today a series of go-to-market initiatives to expand its footprint among Canadian wholesalers. DAVIDsTEA, renowned for its premium specialty tea products and already present in over 3,800 stores, continues to increase its presence in the Canadian market by adding new storefronts, expanding its store-in-store concept and launching new products within existing accounts.
The Company recently introduced six tea sachet flavors at 220 Staples Canada stores, showcasing organic options such as David’s Breakfast Blend, Cream of Earl Grey, Silk Dragon Jasmine, and herbal, caffeine-free blends Cold 911 and Cinnamon Rooibos Chai.
The assortment also features a popular coffee replacement black tea, Vanilla Cappuccino. Additionally, DAVIDsTEA has brought eight popular tea flavors to 47 Farm Boy grocery stores in Ontario.
In Quebec, DAVIDsTEA entered the Jean Coutu and Brunet pharmacy accounts through the release of “12 Holiday Teas” and “12 Winter Classics” tea discovery gifts. These seasonal products will be available at select pharmacies during the holiday season with potential expansion of the offering in the coming months.
DAVIDsTEA also launched its best-selling Matcha Variety Packs at over 800 Shoppers Drug Mart/Pharmaprix locations and introduced four additional flavours, including Matcha varieties, at Sobeys stores across Canada.
Finally, DAVIDsTEA increased its store-in-store count by expanding within 40 Neighbourly Pharmacy locations last month. The Company will also be adding 15 store-in-store concepts within the Rexall Pharmacy Group in December to raise its total of similar configurations to 382 locations in Canada.
Altogether, these go-to-market initiatives will increase DAVIDsTEA wholesale presence to more than 4,000 locations in Canada.
“Increasing our wholesale presence in Canada represents a key component of our omni-channel growth strategy,” said Sarah Segal, Chief Executive Officer and Chief Brand Officer, DAVIDsTEA.
“Although we have established a strong foothold in the Canadian market, there is plenty of room for expansion as reflected by the securing of new accounts at Staples Canada, Farm Boy grocery stores and Jean Coutu and Brunet pharmacies.
Likewise, we keep growing our presence at existing accounts with innovative product introductions at Shoppers Drug Mart and Sobeys, along with the continued development of our store-in-store concept at Neighbourly and Rexall.
Our intent is to offer our customers convenience when they are not near a DAVIDsTEA location. Our strong brand recognition and many tea options, from classic, to functional to decadent blends, should drive revenue growth through our wholesale partners, while helping to make tea fun and accessible to all.”
