Moccona Flavour Infused Instant Coffee has been voted Coffee Category winner in the 2014 Australian Product of the Year Awards Consumer Survey of 16,277 people by research company Nielsen.
The winning products included Flavour Infused coffee varieties A Hint of Caramel, A Hint of Hazelnut and A Hint of Vanilla which were launched into the Australian Market under the Moccona instant coffee brand in 2012.
“We are delighted that our Moccona Flavour Infused Range has been voted Coffee Category winner in the Product of the Year Awards Consumer Survey.
We are extremely proud of this innovation as it has been received with immense excitement & enthusiasm by our consumers, who have already enjoyed 60 million cups* of our Flavour Infused Range to date.
It is an honour to be recognised by Australian consumers and this award further strengthens our commitment to positioning Moccona as a premium coffee brand in Australia and developing innovation that delights our consumers.” Said Rena, Marketing Director, D.E Coffee & Tea Retail Australia and New Zealand
About Moccona
The Moccona story began in The Netherlands in 1753 where Mr Egbert Douwes founded the Douwe Egberts company with a small store selling coffee, tea and tobacco.
Arriving in Australia in the early 1960s, and made famous for its distinctive glass jar, today Moccona is sold internationally and has become a market leading premium instant coffee in Australia, New Zealand and many other markets including Thailand and Russia.
About Product of the Year Awards
Established in France 27 years ago, the Product of the Year Award currently operates in 38 countries, with the awards commencing in Australia in 2010.
The awards were designed to reward innovation in consumer products across a number of categories and ultimately provide shoppers with a symbol that guides them, to the best products in the category, backed by confidence of consumers just like them.
After the initial review by a jury panel of industry experts, a shortlist was then reviewed and voted for in a national research study of more than 16,000 household shoppers conducted by Nielsen Australia.
Consumers judged products against criteria including uniqueness & excitement, product performance, likelihood of purchase & recommendation, value for money and overall satisfaction. Read more.
